MAM

TBWA US announces new group structure

MUMBAI: Media agency TBWA in the US has announced the formation of a new group structure for the west coast, TBWA\California.

 

 

At its foundation are TBWA\Chiat\Day Los Angeles, TBWA\Chiat\Day San Francisco and the marketing services network Tequila. Each brand and business group is structured around

Disruption and Connections. This is TBWA's strategic cornerstones for building and connecting brand ideas.

 

 

It has been a year since TBWA received Ad Age's Network of the Year and AdWeek's US Agency of the Year accolades. TBWA\California is

accelerating the development of its business model to further capitalise on the changing marketing and media landscape. The new structure is dedicated to

better leveraging office resources and bringing greater focus to the spectrum of media arts necessary to building brands in today's complex and challenging media environment.

TBWA\Worldwide chairman and chief creative officer lee clow says, "I believe California is a unique nexus of media arts talent and

technologies, and continues to be the epicenter of young, brave ideas. TBWA\California is about finding ways to remain nimble, brand and idea-focussed, no matter how big we get."

TBWA\California is developing a new initiative, the media arts lab. The media arts lab mission is to find new ways to apply the media arts model across all companies under TBWA\California. The goal is to develop brand-centric ideas that innovate and experiment with all kinds of media arts forms and define the best ways to launch brands into popular culture.

TBWA\California president and CEO Robert LePlae said, "TBWA\California is the next evolution in our business model and

represents our vision for how things will be done in our industry. The new structure is designed to align the agency's resources for future growth and

reward our best people, keeping them focussed on our client's brands."

TBWA\Chiat\Day has long been a pioneer of disruptive marketing ideas. From disrupting the Super Bowl and the Olympics advertising over 20 years ago, to innovating new ways of delivering brand ideas today for its world-class

roster of clients. TBWA\California and its expanded focus on the media arts are the next chapter of the ever-evolving story of the agency.

 

 

Clow adds, "We want to create a brand led, idea-centric model that organises all of our talents and skills into groups dedicated to and responsible for disruptive ideas that make brands famous. This is a great opportunity for us to raise the bar again and to discover new ways of working."

TBWA creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Hdagen-Dazs, Henkel, Masterfoods, McDonald's, Michelin, Nissan and Sony PlayStation. In 2004, TBWA was recogniszed as the most awarded network by Creativity magazine and was the most awarded network at Cannes Lions International Advertising Festival, The One Show, AdFest and Art Director's Club. TBWA has 237 offices in 75 countries, and approximately 8,300 employees worldwide.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories