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In the sesion titled The Big Picture eMarketer CEO Geoffrey
Ramsey will cut through the hype, misinformation and contradictory
research data to provide a big picture view of where online marketing
is today, and where it’s going in the near future. Drawing
upon aggregated data from dozens of leading research firms, and
pulling no punches, Geoffrey will walk attendees the stats and trends
you need to know, including online demographics and usage patterns,
Internet shopping and buying, the growing adoption of broadband
and wireless technologies and the Internet’s unique and increasingly
powerful role in the marketing mix.
Hewlett-Packard VP Interactive Communications – Global Brand
Advertising Mary Bermel will deliver another keynote address. When
the consumer is in charge how do marketers seize new opportunities
in online marketing. New technologies clearly pose increased challenges
to marketers. The “digital revolution” demands increased
creativity in connecting with customers. Bermel will dwell on how
brands are discovering new tools and strategies to come closer to
their customers.
The Internet has heightened choices for the customer and has empowered
them with lots of new choices. The challnge for marketers is keeping
up with the new demands on product choices, retail options, marketing
and media preferences and brand-building.
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