Online advertising in the US will reach $11 billion this year

MUMBAI: The internet in the US is increasingly becoming a useful platform for marketers to reach consumers. eMarketer reports that while paid search advertising will grow 22.5 per cent in 2005, spending on non-search advertising, including rich media, online display ads and sponsorships, will rise by 20 per cent.



In total, online advertising will reach $11.3 billion in 2005. Ford's Lincoln Mercury division is putting 25 per cent of its 2005 marketing budget online, and Vonage spends over 50 per cent of its marketing dollars on the Internet. In order to help companies understand better how they can leverage the online medium as an advertising and marketing tool Strategic Research Institute and eMarketer will conduct the eMarketing 2005 forum in Orlando, Florida on 19 and 20 May 2005.

At the forum companies representing a wide variety of categories will seek to advance their online marketing strategies. They include GlaxoSmithKline, Johnson & Johnson, Toyota Motor Sales, Hewlett Packard and AOL Media Works. The forum will uncover the latest trends and techniques in online marketing strategies.



In the sesion titled The Big Picture eMarketer CEO Geoffrey Ramsey will cut through the hype, misinformation and contradictory research data to provide a big picture view of where online marketing is today, and where it’s going in the near future. Drawing upon aggregated data from dozens of leading research firms, and pulling no punches, Geoffrey will walk attendees the stats and trends you need to know, including online demographics and usage patterns, Internet shopping and buying, the growing adoption of broadband and wireless technologies and the Internet’s unique and increasingly powerful role in the marketing mix.

Hewlett-Packard VP Interactive Communications – Global Brand Advertising Mary Bermel will deliver another keynote address. When the consumer is in charge how do marketers seize new opportunities in online marketing. New technologies clearly pose increased challenges to marketers. The “digital revolution” demands increased creativity in connecting with customers. Bermel will dwell on how brands are discovering new tools and strategies to come closer to their customers.

The Internet has heightened choices for the customer and has empowered them with lots of new choices. The challnge for marketers is keeping up with the new demands on product choices, retail options, marketing and media preferences and brand-building.



Another session will predict online ad spending growth, overall and by the specific ad format. It will look at the strategies and techniques that successful advertisers using to fully exploit the interactive channel as well as the mistakes they are avoiding.

Latest Reads
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories