11 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 5


 

 Adex Analysis



Cell phone ads on TV grew 6% in Q1 2005
Growth of 6% in Cellular Phone Service advertising in Q1 2005 compared to Q1 2004.

Media, Advertising & Marketing Watch
First for JAL - transpacific in-flight net access
Japan Airlines has expanded its in-flight Internet connection service to flights between Tokyo-New York: the world's first service on a transpacific flight.

Kellogg's to bring Chocos 'Star Wars' pack
Breakfast cereals major Kellogg's has introduced a new Chocos Star Wars limited edition pack with the intention of giving the consumer an out of the world Star Wars experience.

Godrej launches Entranza range of Masonite doors

Zee's Jagran TV lines up fresh programmings

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24 April 2005 to 30 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24 April 2005 to 30 April 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Gemini TV

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Today's Newsbreakers.......India
O&M still top gun in ad world
When endorsing brands, teen tycoons rule, OK?
World of mouth
Winsome 3 some
Are you experienced
Game & fortune
Bawdy copy
Groomed to lead
Source:Economic Times
   
   
Entrepreneurs advised to focus on marketing
Source: Business Standard
Now in marriage ads: Age, caste & HIV declaration
No ads on first UPA anniversary, PM tells all depts
No gaudy advertisements at completion of Year 1: Chavan
Source:Indian Express
 
   
Domino's scouts for `young' celebrity to endorse its brand
Van Heusen set to perk up women's corporate wardrobe
Source: The Hindu Business Line
   
Nickelodeon secures multi-million advertising deal with Chevrolet
Source:Agency Faqs
International News
Mixed Q1 Results for Havas, MDC
Arnell Wins Almay Account
$100 Mil.+ Lenovo Account Goes to IBM Shop Ogilvy
  Source: Ad Week
   
Ad-2-One unveils site user tool
Havas happy with start to 2005
Source: Media Week (UK)
   
C&C Annual Profit Halves on Pub Smoking Ban, Advertising Costs
Source:Bloomberg
   
Ad ban takes the shine off shampoo claims
  Source:Scotsman
   
Watchdog acts on firm's 'misleading' ad
  Source:This Is Money
   
Eminem's Label Agrees to Settlement Over Ad
  Source:AP via Newsday
Rupert Murdoch to Invest $130M in Russia’s Advertising Industry
  Source: MOSNEWS
   
Three Biggies -- Amex, Revlon, Heinz -- Move To New Shops
Source: Media Post
   
Le Meridien Al Aqah ad campaign wins top industry award
  Source:Strategiy
   
Chrysalis blames ad slump on economy
  Source:Guardian
   
Reebok signs Red Sox ace Schilling, others for ad campaign
  Source:Boston Business Journal
   
ABC O&Os, WorldNow Form Web Ad Network
Magazine Ad Revenue Rose, Pages Flat
  Source:Media Week (US)
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