Cellular Phone Service Advertising on Television grew by 6%
in Q1 '05 compared to Q1 '04 ( 10 May 2005)
Key
Findings:
Growth
of 6% in Cellular Phone Service advertising in Q1 2005 compared
to Q1 2004.
Advertising
observes growth since the last 4 years.
Bharti
Cellular Ltd., the top advertiser in Q1 2005.
Cellular
Advertisers prefer Hindi mass channels in Q1 2005.
This
week, AdEx India looks at the 'Cellular Phone Services' category.
Below is the growth of advertising on TV in the 1st quarter of 2005
compared to that of 2004.
Q1
2005 observes a growth of 6% in advertising.
Below
is the growth of advertising on TV across the years 2001-04.
Highest
growth seen in 2003 (273%), lowest in 2004 (54%)
Advertising
observes growth across the years 2001-04.
The
table below shows the advertisers, along with their brands, that
topped advertising on TV in the 1st quarter of 2005.
'Bharti
Cellular Ltd' tops the advertisers list in Q1 2005
Reliance
Infocomm Ltd, Idea Cellular Ltd, Hutchison Essar and Bharat Sanchar
Nigam Ltd, the other contenders at the top
Let's
also analyze the TV channel genres preferred by the advertisers
in the 1st quarter of 2005.
Hindi
Mass channels are the most preferred ones
Regional
channels come a distant second
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
