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 The
limited edition pack food will be planet and star shaped keeping
in line with the Star Wars theme. Creating the Star Wars adventure,
Kellogg's will be giving away specially designed battery powered
light up saber spoons that light up in two attractive blue and red
colors with the limited edition pack and saber maze game with every
pack of Kellogg's Chocos & Chocos Planet and Stars in India.
"Kellogg's Chocos is built on the core equity of fun and adventure.
Our aim is to bring a never before unique Star Wars Jedi experience
through Chocos to kids across India. With specially designed planet
and star shaped Kellogg's Chocos, the special toy box packaging
and the fun filled giveaways, kids can start the day with real Jedi
action and watch the spoon light up when you push the button to
activate the force within," said Kellogg India managing director
K. Venkatachalam.
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"Our
communication for Kellogg's Chocos has been based on the adventure
platform. Star Wars is all about adventure and linking Chocos with
Star Wars Episode III was an obvious extension for us, thereby
providing our consumers with the complete adventure experience,"
Venkatachalam added.