10 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 4


 

 Media, Advertising & Marketing Watch



Lemon loses Cadbury's creative account
Cadbury hands over 'Delight' to O&M for an interim period; on the look out for an agency to handle 'Temptation' as well.

Star media a/c poised to shift to Mindshare
Mindshare has managed to swing entire Star Network media account back into its coffers from TME.

Zee brings 3 regional channels under 1 head
Nitin Vaidya heads Zee Marathi, Bangla and Gujarati; the channels will also have a single ad sales head.

Photo blogging site 'Mobylog' debuts

RAPA honours radio, TV talents

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24 April 2005 to 30 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24 April 2005 to 30 April 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Tobacco: Health Ministry may ban brand extension ads
Magnum Intergrafiks opens branch in Kolkata
Madura Garments bid to make Louis Philippe a Rs 350-cr brand
AP: Polio immunisation campaign on May 15
Source: The Hindu Business Line
   
   
Mandela furious about indiscriminate use of his name in promos
Blogs 'n brands: will the marriage work?
Source:Economic Times
   
Mangalore's Ad Agency Magnum Intergrafiks Opens its Eleventh branch at Kolkata.
Source: Daijiworld.com
Bates Delhi bags Sony car audio biz
Greenply gives durability a supernatural twist
Aaj Tak aims to increase appointment viewing
Source:Agency Faqs
 
   
Advertising docs could be punished
Source: Deccan Herald
   
Zee TV, SET gained during weekends
Source: Financial Express
   
Welspun India to launch more global brands
Source: Business Standard
   
Indian ads reach European and Asian markets
Source:siliconindia.com
International News
Drug makers working on U.S. advertising guidelines
  Source:Reuters
   
AmEx Spin-off Awards $55 Mil. Business to Saatchi & Saatchi
Sony Cuts Arnold Before Presentations
$30 Mil. Papa Murphy's Account to Periscope
JPMorgan Makes Its 'Choice'
Retail Grows Up, Looks to Build Image
  Source: Ad Week
   
Celebrity Love Island picks Chevvy as sponsor
UMS takes on Brooklands media sales role
Primesight secures Bestway ad spots
Source: Media Week (UK)
   
Newspaper jobs ads rise sharply in April
Source:Ninemsn
   
Focus Advertises Turkey: The Country of Smiles
Source:Turkish Weekly
Nickelodeon Secures Multi-Million Advertising Deal with Chevrolet
  Source:Autochannel
   
Search Experts: Google Slow To Police AdWords
Yahoo!: Display Ads Trigger Online Search
Source: Media Post)
   
Mark Wnek on Advertising
  Source:Independent,
   
It'll be a long, torrid summer for the advertising market
  Source:Guardian
   
TV Stations Form Web Ad Network
Display Ads Influence Search
  Source:Medi Week (US)
   
Advertising blow to media stocks
  Source:Scotsman
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