MUMBAI: With one in every three mobile phone users wielding a camera phone these days, the popularity of the technology is signaling yet another blogging revolution, this time photo blogging.

Midas Events, a below-the-line communications agency, has launched 'Mobylog - mobylogger's lounge', India's first full photo blogging solution. The URL of the website is www.mobylog.com.

Mobile blogging offers camera phone users the opportunity to instantly transfer their pictures to their own personal presence on the Net. Through Mobylog, a camera phone user can readily be a part of the online photo journal phenomenon without downloading any additional software or going through a long drawn registration process. All you need to do is Click a Photo, Tag a message / comment through MMS & Send to your personal moblyog page, enabling instant viewing & sharing online.

Mobylog is designed for the typical mobile phone user and ease of use is one of its key features. The sites advanced architecture supports almost all GSM networks and the full range of multimedia standards and handset capabilities. It incorporates a wide range of mobylogging features such as commenting, bookmaking, favourites, messaging etc that provides rich & personalized service, states a company release.

Midas Events MD Deepak Pawar said, "We are upbeat about Mobile blogging as the concept has tremendous potential and the unique ability of the use to tailor the application to suit ones needs."

At Mobylog efforts to sustain & grow the user base are being carried out by promoting the addictive nature of the service & encouraging users to frequently stay connected through pictures. The campaign innocuously asks "Aaj Photu Dala Kya?" subtly reminding the user to frequently post on the site & encouraging others to join in the fun, the release adds.

Midas Events has set up the entire backroom operations towards maintenance and sustenance of the site. The agency is headquartered in Mumbai with operational offices in all metros and major mini metros, and offices across India.

Pawar adds, "With our core competencies spread over brand communications and brand identity management services, converging the spectrum of mediums through creative use of technology, mobylog is the next step in providing interpersonal communication solutions to the constantly mobile. While many such services would be existing across the world, this is the first fully Indian service and first from India."

With the technology introduced in June 2003 and today nearly 6 per cent of Americans are mobile bloggers. With 47 million mobile phone users currently in India fast upgrading to camera phones, the market here is vast. Mobylog has taken the initiative to add value by providing these users an opportunity to use their camera phone to communicate, interact & share their moments in an exciting new way.