Lemon loses Cadbury biz; Cadbury to reallocate 'Delight' & 'Temptation'

MUMBAI: Lemon has lost the creative account of Cadbury's 'Delight' and 'Temptations' brands.

O&M, which handles a chunk of Cadbury's business, will look after 'Delight' for an interim period. Cadbury is in search of an agency to handle both the brands.



Speaking to, O&M executive director Nishi Suri clarified,"We will be handling 'Delight' as a stopgap arrangement, till they decide on the next agency."

Confirms Cadbury India head of marketing, Sanjay Purohit, "The brands have moved out of Lemon. While we have asked O&M to handle 'Delight' for the time being, 'Temptations' currently has not been assigned to any agency."

O&M presently handles Cadbury Dairy Milk, Bournvita, Cocoa, Perk, Five Star and Gems. Other brands Cadbury Celebrations, Chocobix, Chocki and Eclairs are handled by Contract.



Coincidentally, Cadbury shifted its account to Lemon when Ravi Deshpande took over as CEO of the Euro-RSCG's second agency. The Cadbury 'Delight' and 'Temptations' brands were Lemon's first clients three and a half years ago. Recently Deshpanda moved to Contract as chief creative officer and took the whole Cadbury team at Lemon along with him.

Sources close to the company indicate that, with Deshpande joining Contract as cheif creative officer, both these accounts might finally move into Contract's kitty. O&M has been handling 'Delight' with the pre-condition from the client that eventually the account will move out.

The approximate size of billing for both these brands has been pegged at Rs 30 million.

Latest Reads
Lotus Make-up brings out women's inner shine

Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

MAM Marketing MAM
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories