Lemon loses Cadbury biz; Cadbury to reallocate 'Delight' & 'Temptation'

MUMBAI: Lemon has lost the creative account of Cadbury's 'Delight' and 'Temptations' brands.

O&M, which handles a chunk of Cadbury's business, will look after 'Delight' for an interim period. Cadbury is in search of an agency to handle both the brands.



Speaking to, O&M executive director Nishi Suri clarified,"We will be handling 'Delight' as a stopgap arrangement, till they decide on the next agency."

Confirms Cadbury India head of marketing, Sanjay Purohit, "The brands have moved out of Lemon. While we have asked O&M to handle 'Delight' for the time being, 'Temptations' currently has not been assigned to any agency."

O&M presently handles Cadbury Dairy Milk, Bournvita, Cocoa, Perk, Five Star and Gems. Other brands Cadbury Celebrations, Chocobix, Chocki and Eclairs are handled by Contract.



Coincidentally, Cadbury shifted its account to Lemon when Ravi Deshpande took over as CEO of the Euro-RSCG's second agency. The Cadbury 'Delight' and 'Temptations' brands were Lemon's first clients three and a half years ago. Recently Deshpanda moved to Contract as chief creative officer and took the whole Cadbury team at Lemon along with him.

Sources close to the company indicate that, with Deshpande joining Contract as cheif creative officer, both these accounts might finally move into Contract's kitty. O&M has been handling 'Delight' with the pre-condition from the client that eventually the account will move out.

The approximate size of billing for both these brands has been pegged at Rs 30 million.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories