29 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 74



 

Media, Advertising & Marketing Watch




At 25, Mudra unveils new corporate identity
In its silver jubilee year, Mudra has unveiled its new corporate identity. Celebrations to be held in Ahmedabad.

Leo Ent. bags Zee Cine Award for ‘Best Publicity design'
Leo Entertainment was awarded the 'Best Publicity Design' for its creative work for Ab Tak Chhappan at the Zee Cine Awards in London on 26 March.

India TV's channel share gains 'shakti' with sting ops
India TV's casting couch sexposes stung the competition and upped its ratings on 13 March, in C&S 15+ Hindi speaking market.

Maa TV pads up again with India A Vs Pak one-dayer

Pepsi US counting on Star Wars to build brand connect

Su-Raj Diamonds to enter domestic market

Indiagames expands into America

LG launches 'futuristic' home entertainment system

Dish TV goes mobile, Zee dons new look

Guest Speak
Two Masters of IBM Name Brand? …Think
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (06 March 2005 to 12 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06 March 2005 to 12 March 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
DD Sports
DD1

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Today's Newsbreakers.......India
BBC World to unleash brand campaign in India
Mudra completes 25 years in style
Convergys plans brand building ad blitz
Want to be a millionaire? Play cricket
Rahul's waiting! Brand Saurav bowled
Source:Economic Times
 
   
Sting operations bring India TV more viewers
A brand for `India Tourism'
PepsiCo President Nooyi in India
Source:The Hindu Business Line
Contract's Pankaj Mridul puts in his papers
Print media war hots up in Mumbai
Shakti, Aman bring new viewers to India TV
Source:Agency Faqs
 
   
Stay networked and create a market chain
Stage set for Brand Equity Quiz finale
Source: Times of India
   
Bole to, Bollywood
Source:Business Standard
International News
TiVo tests pop-up-style ads
  Source:ZDNet
   
Mark Wnek on Advertising
  Source:Independent, UK
   
Auto Market Makes for Slippery Relations
LPM Critics: Nielsen Task Force Just a First Step
  Source: Ad Week
   
Study Questions Practice of Hospital Advertising
  Source:Forbes
   
NetZero ads get in competitor AOL's face
  Source:Yahoo
   
Time Inc. Vet Freyre Named CEO of Latina
  Source:Media Week (US)
Online ad sector sees steady growth
  Source: CHINAdaily
   
Faced With Financial Woes, GM Unlikely To Slash Ad Spending
Media Agency Searches Continue To Build
  Source:Media Post
   
Court Backs Playtex Suit Vs. P&G Over Ads
  Source: Reuters
   
PRWeb Named WebAward Sponsor by Web Marketing Association
  Source:PR Web (press release),
   
'The Advertising Show' changes channels
  Source:bizjournals.com

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