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Leo Entertainment bags Zee Cine Award for ‘Best Publicity design'

MUMBAI: Leo Entertainment was awarded the 'Best Publicity Design' for its creative work for Ab Tak Chhappan at the Zee Cine Awards in London on 26 March

In the same category, competing were HR Enterprises (Yuva), School (Gayab), YRF Design Cell (Hum Tum) and Studio Link (Murder).

 

 

“While being no stranger to the award scenario in the advertising awards - for Darna Mana Hai across Abbies, AAAI as well as FICCI Frames - this is a first for us in the Bollywood awards set up,” said Leo Entertainment business head Alpana Mishra. “This is a sign that the Bollywood industry recognizes us as a positive contributor and a partner.”

 

 

Ram Gopal Varmas’ brief to Leo Entertainment was to look beyond just the ‘encounters’ that were happening in the film and to focus on the psyche of the guy holding the gun and killing as part of his profession. The sentiment being – It’s a dirty job but someone has to do it. Nana was not a hero but an ordinary guy doing his job. This is the thought carried forward in the campaign. Art Directors of the campaign were Sameer Chenoy and Vikram Gaikwad.

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