DTH

Dish TV goes mobile, Zee dons new look

NEW DELHI: It?s action time at the Subhash Chandra-controlled Zee Telefilms. The network not only has gone in for a complete makeover, including logos, but has also introduced the concept of mobile DTH service through its 20 per cent owned service, Dish TV.

 

India's first Direct-to-Home (DTH) service late last week unveiled a dish that can be installed on moving vehicles for TV viewing on the move. This is aimed at tapping long-distance bus and tour operators in the country.

A similar experiment is being tried out by Indian pubcaster Doordarshan through mobile digital terrestrial transmission (DTT) in Chennai.

 
 
 

With a consumer base of over 200,000, as claimed by Dish TV, the DTH service provider is pushing aggressively to press home some early advantage as it becomes imminent that Space TV, a joint venture between the Tatas and Star, would get a nod for a DTH service sooner or later.

Now for the news of the makeover. After almost 13 years of existence, Zee Network has decided to sport a new look, which also includes renaming of the three English channels.

So, from 27 march midnight Zee English is Zee Caf?, ZMZ is Zee Studios and MX is Zee Select. Comedy channel Smile TV is now Zee Smile and Trendz is Zee Trendz. All channels under the Alpha brand will be now under Zee brand.

The channels? new, crisp and contemporary logos are part of a game plan to get a new image. In addition, Zee TV will have brand new on-air packaging and promotions as well.

According to a statement from Zee, the regional Alpha channels will be called Zee Marathi, Zee Bangla, Zee Gujarati, Zee Punjabi and Zee Telugu. The re-branding exercise is being undertaken in a phased manner. Initially, the old and the new logos will be displayed together on the TV screens for the convenience of viewers. Gradually, the old logos will be phased out.

The statement quoted Zee Telefilms CEO Pradeep Guha as saying, ?This re-branding exercise is the first step in weaving a thread of common identity between our many diverse brands. And, while each brand is a distinct entity of its own, now it is also an unmistakable member of the Zee family. Also, the re-branding is aimed at adding the extra zing and edge, which reinvents the spirit of the brand and brings it closer to our younger audience cohorts.?

Zee Telefilms, launched in October 1992, reaches more than 120 countries and has access to more than 500 million viewers globally. Zee Network has created strong brand equity for itself over the past years and is currently the largest media franchise serving the South Asian diaspora.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/logo.jpg?itok=MHLojQUr
Sony channels back on Tata Sky after a two-month blackout

All’s well that ends well. A commercial dispute between Sony Pictures Networks India (SPNI) and India’s DTH premier operator Tata Sky has finally been resolved mutually. All Sony channels, which were dropped from the satellite platform, have returned after two-month partial blackout --- much to the...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/04/tata-sky.jpg?itok=Dbcdb_vD
Theatre has a new stage with Tata Sky

Tata Sky, India’s leading content distribution platform announced Tata Sky Theatre- a 24-hour, first ever ad-free service that brings to its subscribers acclaimed plays and performances from the finest theatre groups on television.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/29/jaw.jpg?itok=J_wqAwAr
Dish TV's Jawahar Goel writes to TRAI on rationalizing DTH costs, taxes

Even as the Indian government is readying a new DTH policy, aimed at providing some succor to the financially beleaguered sector, Dish TV MD Jawahar Goel has written to the broadcast and telecom regulator TRAI exhorting it to rationalize costs and taxes being levied presently on the operators.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/28/Arun_Unni-Carter_Pilcher.jpg?itok=17JPcZV8
Tata Sky ventures into curated short content with Shorts TV

India’s leading DTH player Tata Sky has entered into a partnership with a London-based television channel Shorts TV for its new platform Tata Sky ShortsTV. The newly launched platform is one of a kind in the country, dedicated to curated short stories and films. The subscription price for this...

DTH DTH Services
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/22/dishtv.jpg?itok=H3Rv1FDx
Dish TV India Limited has been successfully appraised at CMMI Maturity Level 5 for development and Services Constellations

Dish TV India Limited, world’s largest single-country DTH Company has been appraised at Level 5

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/06/d2h.jpg?itok=a35aORVX
Brand D2H brings a new perspective, introduces 'Alag Hi View' campaign for the festive season

New Delhi: Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season. The campaign aims to highlight the younger, innovative avatar of D2H brand, bringing out its technologically...

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/05/d2h.jpg?itok=yhtTbt5r
Brand D2H brings a new perspective, introduces ‘Alag Hi View’ campaign for the festive season

Dish TV India Limited, the world’s largest single-country DTH Company, launched a new brand campaign for its D2H brand titled ‘Alag Hi View’ for the forthcoming festive season.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/01/dish-tv.jpg?itok=yiaAGJis
Dish TV aims to launch OTT service, hybrid box this quarter

It may be the oldest player but it's mind is as young as you can imagine. With The JioGigaFiber launch, cable and DTH operators are moderating their offerings, distribution strategy as much as possible. Dish TV, the largest DTH player in India is about to offer OTT service and Hybrid box soon.

DTH DTH Operator
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/26/airtel.jpg?itok=43Qklobh
Airtel Digital TV numbers improve as parent company numbers fall again

The Sunil Mittal-led Indian telecom major with operations in 16 countries, Bharti Airtel Ltd (Airtel) reported a year on year (y-o-y) drop in numbers for the quarter ended 30 September 2018 (Q2 2019, period or quarter under review) as compared to the corresponding year ago quarter (Q2 2018).

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories