Pepsi US counting on the dark Star Wars force to build brand connect

MUMBAI: Pepsi in the US is counting on the dark force to help it build up a stronger brand connect with the consumer. In conjunction with the 19 May release of Star Wars: Episode III Revenge of the Sith, Pepsi-Cola North America has announced that it will run an online promotion and a new Diet Pepsi commercial. Both will center around everyone's favourite Jedi Master -- Yoda.



In addition, Pepsi will partner with 7-Eleven to offer Darth Dew Slurpee and four limited-edition 3-D cups at participating stores across the US. From 18 April Pepsi drinkers and Star Wars fans have three ways to play the Call Upon Yoda instant-win sweepstakes -- online, by phone, or by text messaging -- to see if they've won one of ten $100,000 grand prizes. Other prizes include Star Wars toys and games from Hasbro and Lego and free 2-liter bottles of Pepsi Lime. The sweepstakes will also bring fans closer to the film characters, Yoda, Darth Vader, C3PO and R2-D2 through web-based interactive games and phone and text messaging programmes.

Yoda will encourage fans to achieve success via the Jedi Training Games and the Intergalactic Translator at the sweepstakes Web site.



The film's character Yoda also stars in a new Diet Pepsi commercial called Jedi Mind Trick. The spot is scheduled to begin airing in May and features the same award-winning special effects that ILM creates for Star Wars. Set in a diner, Yoda sits at the counter and uses the Force to try to get a Diet Pepsi to drink with his meal. A special appearance by the famous Wookiee, Chewbacca, ends

the spot with typical Pepsi humour. The commercial was created by BBDO New York.



As far as new beverage drinks are concerned Darth Dew Slurpee will be available at participating 7-Eleven stores across the US in May. Mountain Dew Pitch Black is the popular limited-edition soda that combines the great taste of Mountain Dew with a blast of black grape flavor. Darth Dew Slurpee is modeled after Mountain Dew Pitch Black and will be served in four different Episode III collectible 3-D cups with lids shaped like the head of Darth Vader.

Latest Reads
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories