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Proffers Star Plus creative director Shailja Kejriwal : "We
are not trying to get new audiences. We are just trying to retain
them. This is not a niche show at all. This is the first time, I
can confidently say that we have made a show that will appeal to
6 - 60 years. Millie does not have a basic target group and
is family viewing in the real sense of the term. "
Who is Millie really?
You don't feel sorry for her but you want to protect her!
She makes you laugh and you want to cuddle her!
She is a maid but you want to make her your daughter!
The above multiple dimensions in Millie's personality, she
avers, will make the show that revolves around her an appealing
one to watch during prime time.
"I think what will really strike a connect with the viewers
is Millie's spirit," proffers Kejriwal. "Millie
is a girl who has a zest for life with buckets full of enthusiasm.
She is the most spirited lead character on television. "
It is probably for the first time that television is making servants
very integral to the plot of a series. So, one will see a different
strata of society, delve into their concerns, humour and their way
of life.
"Apart from having the family values, and various facets of
the family, you have the servant class and the convent orphans.
In that sense, there is a whole cross section of society that exist
within this show," points out Kejriwal.
Millie is a format show adapted from an Argentinean telenovella
Wild Angel. It is produced by Vinita Nanda and Moses, the
same team that brought in the Rahul Bose-Koel Purie starrer White
Noise.
The channel's management expect an average TRP of 7 in the Hindi
speaking markets.
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