| The channel acquired the telecast rights from the
Hyderabad Cricket Association (HCA) for Rs. 2 million. According to
Prasad, other expenses cost the channel another Rs. 5 million. The
channel has set a target of Rs 10 million as ad revenues from the
match. The channel also holds the ground rights of the match.
"By now, we have got a billing of Rs. 6 million. We hope to
bill the remaining Rs. 4 million by 29 March evening," says
Prasad.
Maa TV has roped in Head & Shoulders as the title sponsor of
the event. The associate sponsors are Thumps Up and Vicks. Co-sponsors
include Andhra Bank, Pareas Pharma and D-cold.
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