8 June 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 25

Adex Analysis




 

Two Wheelers advtg on TV dips 21% in Q1 ’05
21 per cent dip in TV advertising in Q1 2005 as compared to Q1 2004.

Media, Advertising & Marketing Watch
Solid growth for Star, Sony, Zee: MPA

Media Partners Asia predicts robust revenue growth for Star India, SET and Zee Telefilms over the next one year.

Asia media earnings to touch $60 billion in 2005-2006

Sony's Tushar Shah joining Disney as marketing director
Sony's VP marketing & communications Tushar Shah will be joining Disney as marketing director in July

Aaren Initiative bags Tata Indicom’s 2 circles

Mattel launches Barbie Fashion Fever collection

Nokia launches 'Prepaid Tracker'

Guest Speak
Age of Abundance
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (15 May 2005 to 21 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 May 2005 to 21 May 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Channels not charging high ad rates for new game shows — Banking on in-programming placements
Aaren Initiative to handle more Tata Indicom circles
New version of `My Hutch' launched in Delhi
Source: The Hindu Business Line
 
 
Ad gurus move behind the lens
Dubai attracts ad market
A creative or a film director?
Typecasting Sikhs in ads is passe
Kinetic Motors introduces Italjet
LIC plans micro insurance policies in rural push
Source:Economic Times
 
LIC to have a brand ambassador
Colgate top of brand heap
Source:Business Standard
Net ads are booming; TV, other media remain mixed
Arms Communications clinches deal to export artworks
Zoom launches marketing campaign to up Mumbai viewership
Source:Agency Faqs
 
Python ad: 10 years on, Govt backs off
AIDS awareness: Campaign to promote condoms launched
Source:Indian Express
   
HC restrains Star on ad against Asianet
Source:Newindpress
   
Indian FMCG companies take local brands overseas
Source: Financial Express
 
Woman wants to bust into advertising
Publisher to advertise in textbooks?
Source:Webindia123
International News
Martha Stewart Sees Advertising Recover
  Source:Yahoo
   
At Least 4 Shops Pursue $40 Mil. Raymour Account
Lufthansa Keeps McCann, Wunderman
McDonald's Takes 'Active' Approach
Verizon Touts Broadband
Kaplan Thaler Wins Marshalls
  Source: Ad Week
   
Nitro takeover sees Brown quit Soul
BJK&E scoops Global Trader UK launch brief
  Source:Media Week (UK)
   
Gambling research prompts call for ad ban
  Source: ABC Online
   
T+L, In Style Unite for Ad Program
  Source:Media Week (US)
PlayStation scoops advertiser of the year
  Source:Biz Community
   
MarketWatch Gets Ad-Sponsored Sections
  Source:DM News
   
Experts: Branded Content Must Resonate, Avoid Being Gratuitous
OMMA Keynote: Online World Unprepared For Influx Of Marketing Dollars
TNS Launches Product Placement Measurement Service
Source:Media Post
   
Joey to judge London International Advertising Awards
Source:Marketing Web, South Africa
   
Google, Yahoo Lose Bid to Dismiss Gambling Ad Suit
  Source:Casino City Times
   
Ad group options stay open
  Source:The Australian

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