Key Findings:

• 21% dip in TV advertising in Q1 '05 as compared to Q1 '04
• Growth across last four years.
• TVS Motor, the top advertiser in Q1 '05
• Hindi Mass Channels, the choice of Advertisers
  

Auto Sector is divided in 3 sections 'Two Wheelers', 'Cars/Jeeps' & 'Commercial Vehicles'. This week, AdEx India looks at 'Two Wheelers' category. Below is the growth of advertising on TV in the 1st quarter of 2005 compared to that of 2004.

• Advertising dips 21% in Jan-Mar 2005 compared to Jan-Mar '04

Below is the growth of 'Two Wheelers' advertising on TV across the years 2001-04

• Highest growth of 107% in advertising in 2001
• Lowest growth in 2004 (20%)

The table below shows the top advertisers on TV in the 1st quarter of 2005

• Top 5 Advertisers constitutes of 99% of the advertising share
• 'TVS Motor' tops the slot with 51% of the advertising

Let's also analyze the TV channel genres preferred by Advertisers in the 1st Quarter of 2005.

• Max. advertising on Hindi mass channels
• Movies channels - the second choice

We shall be coming out with similar analyses on other sections of 'Auto Sector' in the next week.