Two Wheelers Advertising on Television dipped by 21% in Q1
’05 compared to Q1 ’04 ( 7 June 2005)
dip in TV advertising in Q1 '05 as compared to Q1 '04
across last four years.
Motor, the top advertiser in Q1 '05
Mass Channels, the choice of Advertisers
Sector is divided in 3 sections 'Two Wheelers', 'Cars/Jeeps' &
'Commercial Vehicles'. This week, AdEx India looks at 'Two Wheelers'
category. Below is the growth of advertising on TV in the 1st quarter
of 2005 compared to that of 2004.
dips 21% in Jan-Mar 2005 compared to Jan-Mar '04
is the growth of 'Two Wheelers' advertising on TV across the years
growth of 107% in advertising in 2001
growth in 2004 (20%)
table below shows the top advertisers on TV in the 1st quarter of
5 Advertisers constitutes of 99% of the advertising share
Motor' tops the slot with 51% of the advertising
also analyze the TV channel genres preferred by Advertisers in the
1st Quarter of 2005.
advertising on Hindi mass channels
channels - the second choice
shall be coming out with similar analyses on other sections of 'Auto
Sector' in the next week.
(Analysis from AdEx India - A Division of TAM Media Research)