27 June 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 38

Media, Advertising & Marketing Watch




 

Promax&BDA study: Content & emotion crucial
Promax&BDA's study revealed that content and emotion were keys to grabbing viewers' attention on television.

Broadcast News seeks uplink permission
Rajdeep's venture Broadcast News in collaboration with the TV18 Group has sought permission to uplink a news channel.

Hero Honda to launch 2 new bikes by year-end
Hero Honda launched its new model 'Glamour' along with the new 'g' logo in the growing premium deluxe segment.

Promax & BDA: NBC's 'The Agency' dominates

FremantleMedia taps Piller as intl brand manager

McDonald's pulls off controversial China ad

Mauj creates 'Sarkar' game for CellOne GPRS users

Guest Speak
What's in a Name? Everything
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (05 June 2005 to 11 June 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (05 June 2005 to 11 June 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Honda ad wins the Grand Prix, Indian entry a ‘non-starter’
False & unsubstantiated ads top ASCI's code breakers chart
Big advertisers on viral campaigns
  Source: Economic Times
   
   
Manwani`s mantra for Hind Lever: 3Ms
Source:Business Standard
 
AP Govt to showcase Buddhist sites to promote tourism
Time for BPOs, call centres to rebrand themselves'
HLL's growth will be category-led, says Manwani
Source: The Hindu Business Line
rmg david pockets Intelenet and Nitco Paints
Battleground Mumbai: DNA, HT will find it tough to run through TOI’s armour
Seven agencies pitch for Dabur Vatika's creative business
Home entertainment players get into expansion mode
Source:Agency Faqs
   
   
Pharmexcil embarks on brand-building
Publishing vs advertising
HLL to focus on ‘cornerstone’ brands, winning market
Source: Financial Express
   
Beijing unveils new Olympic slogan for 2008
Misleading ads top list of campaigns: ASCI
Source: The Hindu
International News
Gulf Advertising Market Picks Up Steam
  Source:Arab News
   
Make cross-media shift clear: Murdoch
  Source:Australian
   
Havas Pursues TBWA's Jean-Marie Dru
Kraft's Top Marketer Steps Down

SRI to Lead BMW Search

  Source: Ad Week
   
Major Advertisers Caught in Spyware Net
  Source:ABC News
   
Ad Growth to Slow as U.S. TV Audiences Fall, Saatchi Chief Says
  Source: Bloomberg
   
Advertising In Games West Forum Focuses On The Next Big Advertising Medium On July 28, 2005
  Source:Gameinfowire.com
On Advertising: The buzz at Cannes, set to music
  Source:IHT
   
Honda's diesel ad cleans up at awards festival
  Source:Reuters
   
Lamb ad cuts it in Cannes
Source: NEWS.com.au
   
Brand New World Strikes Brand New Deal, Will Create Ads For VOD, Wireless, In-Store
Consumer Conference Call
AOL, Ford Stike Video Sponsorship Deal, Launch 'Virtual' Film Festival
  Source:Media Post
   
20th Century Fox Awards Sky Campaign to Wild on Wings
Source: Emediawire
   
Stefano Hatfield on Advertising
Source:Independent,

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