MAM

Hero Honda launches 'Glamour', 2 more launches by year-end

BANGALORE: Hero Honda Motors launched their new model 'Glamour' along with the corresponding new 'g' logo to ensure leadership position in the growing premium deluxe segment. A change from the traditional, was that Glamour was a South India only launch as against the previous all India launches of yore. The bike for now will be available only in the Southern part of the country.

During the launch, Hero Honda Motors chairman Brijmohan Lall says, " I am sure 'Glamour' will further strengthen our leadership position in the premium deluxe segment which is currently witnessing a high growth and will continue to do so in coming years."

Lall stated that additionally two new offerings, one a scooter and the other a power segment motorcycle, would be launched in the market towards this year-end. He, however, refused to divulge any further information.

The aesthetics of the motorcycle were designed keeping in mind the desires of customers in this segment after a research study. Glamour sports a next-gen visor to lend it a suitable persona and an aerodynamic look, which has been further strengthened by the contemporary shape of multi-reflector winkers. The motorcycle comes equipped with a big and elegantly contoured fuel-tank, which enables the rider to have a comfortable leg position.

The flush-type lock on the fuel tank is apparently first-of-its-kind in this segment. It also adorns a new tripod instrument panel. The Glamour model comes with the 125 cc 'Quantum Core' engine has been developed specially for Indian customers and is set to consolidate Hero Honda's leadership in the fast growing deluxe segment of the two-wheeler industry in the country according to the company officials.

Glamour is available in four variants - drum/kick, drum/self, disc/kick, disc/self and in 10 colors including new and first time shades like impulse orange and vibrant green metallic priced at

Rs 44,500 (Drum + Kick version Bangalore ex-showroom).

The motorcycle will be available through Hero Honda's wide sales network of almost 2000 sales and service points, which include over 500 dealerships spread across the country.



JWT, FCB Ulka and Percept are handling the creatives. Hero Honda Motors head marketing P S Sunder revealed that the ad spends were Rs 1.5 billion, of which only 25 per cent goes towards the print media while the remaining 75 per cent will be spent on all other business promotional activities.

Hero Honda has a 45 per cent piece of the market pie in South India as against a 50 per cent portion nationally. Of this a major chunk of sales would probably be to the rural areas, which are generally supplied and serviced by the nearest city or town. Besides, the motor major is confident of exporting 100,000 bikes across all their models to Columbia, Peru, Sri Lanka, Bangladesh, Nepal and the Middle East this year as against 65,000 last year and about 150,000 next year to these countries. Currently Hero Honda exports 10,000 bikes every month to these countries, of which about 4000 two-wheelers go to Columbia alone.

Lall also announced the setting up of a new manufacturing plant - the third one - at an undecided location, with investments of Rs 5 billion over the next three years, of which Rs 3 billion would be the initial spend.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb_0.jpg?itok=G63DIUQ2
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb.jpg?itok=V76llqgU
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/IndiaMART.jpg?itok=ZnxM2Egj
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Volvo_India.jpg?itok=dBf4gYiI
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/ipsos.jpg?itok=OAZdRQuG
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/image.jpg?itok=UfcgYA5h
RPG Group's new campaign speaks about happiness within & outside the organisation

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline ‘Hello Happiness’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Untitled-1.jpg?itok=4xYHwWtT
Nihar Naturals celebrates progressive, strong women

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/rijiesh.jpg?itok=u3xM75AP
Payback appoints Rijish Raghavan as COO

Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/cadbury.jpg?itok=-SpW6lfg
Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories