MAM

Hero Honda launches 'Glamour', 2 more launches by year-end

BANGALORE: Hero Honda Motors launched their new model 'Glamour' along with the corresponding new 'g' logo to ensure leadership position in the growing premium deluxe segment. A change from the traditional, was that Glamour was a South India only launch as against the previous all India launches of yore. The bike for now will be available only in the Southern part of the country.

During the launch, Hero Honda Motors chairman Brijmohan Lall says, " I am sure 'Glamour' will further strengthen our leadership position in the premium deluxe segment which is currently witnessing a high growth and will continue to do so in coming years."

Lall stated that additionally two new offerings, one a scooter and the other a power segment motorcycle, would be launched in the market towards this year-end. He, however, refused to divulge any further information.

The aesthetics of the motorcycle were designed keeping in mind the desires of customers in this segment after a research study. Glamour sports a next-gen visor to lend it a suitable persona and an aerodynamic look, which has been further strengthened by the contemporary shape of multi-reflector winkers. The motorcycle comes equipped with a big and elegantly contoured fuel-tank, which enables the rider to have a comfortable leg position.

The flush-type lock on the fuel tank is apparently first-of-its-kind in this segment. It also adorns a new tripod instrument panel. The Glamour model comes with the 125 cc 'Quantum Core' engine has been developed specially for Indian customers and is set to consolidate Hero Honda's leadership in the fast growing deluxe segment of the two-wheeler industry in the country according to the company officials.

Glamour is available in four variants - drum/kick, drum/self, disc/kick, disc/self and in 10 colors including new and first time shades like impulse orange and vibrant green metallic priced at

Rs 44,500 (Drum + Kick version Bangalore ex-showroom).

The motorcycle will be available through Hero Honda's wide sales network of almost 2000 sales and service points, which include over 500 dealerships spread across the country.



JWT, FCB Ulka and Percept are handling the creatives. Hero Honda Motors head marketing P S Sunder revealed that the ad spends were Rs 1.5 billion, of which only 25 per cent goes towards the print media while the remaining 75 per cent will be spent on all other business promotional activities.

Hero Honda has a 45 per cent piece of the market pie in South India as against a 50 per cent portion nationally. Of this a major chunk of sales would probably be to the rural areas, which are generally supplied and serviced by the nearest city or town. Besides, the motor major is confident of exporting 100,000 bikes across all their models to Columbia, Peru, Sri Lanka, Bangladesh, Nepal and the Middle East this year as against 65,000 last year and about 150,000 next year to these countries. Currently Hero Honda exports 10,000 bikes every month to these countries, of which about 4000 two-wheelers go to Columbia alone.

Lall also announced the setting up of a new manufacturing plant - the third one - at an undecided location, with investments of Rs 5 billion over the next three years, of which Rs 3 billion would be the initial spend.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/makeup_0.jpg?itok=kb9xcVdD
Lotus Make-up brings out women's inner shine

Lotus Make-up has created a new campaign with digital and social media agency WATConsult called #SparkleEveryday.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/radio.jpg?itok=vX0DetRO
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/chetak.jpg?itok=OUBEhd8c
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/hitachi.jpg?itok=tt7zTGTO
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/18/ads_0.jpg?itok=cITprp4R
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories