18 July 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 53

 



Mam Special Report




Lodestar: On the ascendant!
Shashi Sinha's focus on research, planning, and media management has polevaulted the agency among the biggies.

First Take
Expert blend of humour & heart break
'Desperate Housewives' which debuted on Star World on 15 July is an expert blend of humour & heart break.

Media, Advertising & Marketing Watch
Balaji Tele set to release 'Koi Aap Sa'
After the success of 'Kya Kool Hai Hum', Balaji Telefilms is ready with 'Koi Aap Sa', which is slated for 9 Sept. release.

Henkel moves from Lodestar to Mediaedge:cia

Ecco steps into India; to pump in Rs 10 mn in marketing

Zee TV Asia Pacific celebrates first anniversary

Sahara One's 'Hare...' to hit the tube on 25 July

Fiat cuts prices of flagship model Palio

Firstandsecond.com plans expansion with HECL deal

Potter! Potter! everywhere, served on silver platter

Guest Speak
Accidental Brand Naming
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (26/06/2005 to 02/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/06/2005 to 02/07/2005)
Star Plus
Sun TV
Sony Entertainment
Star One
Zee Cinema

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Today's Newsbreakers.......India
Pakistan tells ICC 'no alcohol promotions in Super Series'
Source:Newindpress
   
   
Hoarding depicting water shortage upsets Coke
Source:NDTV
   
Gomzee sends legal notice to Reebok
Source:Mid-Day
   
P&G buy out of Gillette OK'd
Source: Financial Express
   
Beyond surrogate advertising
States drawing up plans to promote tourism
Source: The Hindu Business Line
Bachchan’s magic on KBC 2 may be a money-spinner for Sony, ZEE
Everest storms into Godrej Furniture pitch
O&M’s Kapil Mishra joins JWT
States drawing up plans to promote tourism
Source: Agency Faqs
   
 
Formula one racers who rock on road
Source: Economic Times
 
Lotto Sport eyes 10% market share by 2008
Source: Business Standard
 
Ads lock lips, but no brows raised
Source: Times of India
International News
Underwood to Appear in Skechers Campaign
Chinese Outdoor TV Advertising Firm Makes Strong NASDAQ Debut
Source: Yahoo
   
JC Penney Launches Back-to-School Push
Source: Ad Week
   
Webb leaves as News International shakes up management team
Time Magazine appoints marketing director
Source:Media Week, UK
   
Survey: Behavioral Advertising to Increase in 2006
Source: Marketing Vox
   
Govt begins IR advertising counter-punch
Source:ABC Online
On Advertising: On the scent of a battle on smoking
Source: IHT
 
Merck under attack over advertising
Source: Financial Times
   
Churchill air ad sparks complaints
Source:CNN International
 
Pharmaceutical study prompts call for ad ban
Source: ABC Online
   
Nestea Pursues Branded Entertainment
Online Gaming Network Files For IPO
Source:Media Post
   
CHINA: Ad income ceases to be sole source of revenue
Source:Asia Media

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