MAM in expansion mode with Hughes Escorts deal

BANGALORE: Online bookstore has tied up with with satellite service provider Hughes Escorts Communications Limited (HECL). Under this tie-up, customers across India can access and purchase books from directly through 66 HECL Direcway Fusion centres spread across 49 cities.



Speaking on the occasion, CEO Misha Dange said, " offers a wide selection of books at competitive prices. The tie up with Direcway will allow consumers across these 49 cities get access to purchasing books online from our site. With this tie up we will be able to reach the consumer even at the smallest city through the Direcway Fusion centre and consumers in any corner of the country will have access to the option of purchasing books, music and movies online."



"Direcway will be providing us with a turnkey service and the payment MIS will be made available to us the same day, allowing us to ship the products faster. Also customer will get a Receipt of his payment with the order details and this is also expected to help in sorting out payment related problems faced by our customers. This is a positive step in our endeavour to provide great service to our clients" Dange added.



Says HECL director Pranav Roach, "Hughes is looking at this tie up with Firstandsecond as a first step on the path to help boost e-commerce in the country, especially in tier-B and tier - C cities. Consumers can now pay through the Direcway Fusion model, even if he does not possess a credit card or an online account. This easy and convenient access through the Direcway Fusion model will make many more services possible for him. In the near future, we are looking at many more tie ups of a similar nature which will help Hughes propel personalized e-commerce in India."

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