23 December 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 60



Media, Advertising & Marketing Watch

Prasar Bharati nets cricket bounty
Pubcaster rakes in a profit of Rs 200-300 million from the recently concluded Sri Lanka and South Africa cricket series.

O&M Kolkata wins creative duties of Lafarge
O&M Kolkata has won the creative duties of Lafarge cement.It is worthy to note here that O&M was instrumental in launching the brand in the late 1990s.

Mudra South nominated for two intl. ad festivals
Mudra South has been nominated for the Times Asia Pacific Advertising Awards and also the New York Festivals.

Atul Phadnis quits Tam; launches Media e2e

Hathway drops set-top-box prices

Isro's Insat 4A satellite launched successfully

Cable TV digitisation: Govt looks at Trai suggestions

DD to telecast documentary on Tsunami on 25 Dec

Trai postpones cable hike until Tdsat hearing on 8 Feb

Guest Speak
From a Print-Society to a Cyber-Society
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (04/12/2005 to 10/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/12/2005 to 10/12/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
DD1
Gemini TV

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Today's Newsbreakers.......India
Mudra bags Khaitan brand account
Desktops get an ad break
Harry Potter V/s human contradictions
Designer tags on kiddie clothes
Now for the mind game
Source:Business Standard
 
Akshay Kumar bags Rs 10 cr advertisement deal
What it takes to create a truly global brand
Source: Economic Times
   
HLL plans a splash with Pond's premium skin care products
Hindustan Sanitaryware to expand kitchenware biz
Rajasthan Spinning to produce ladies trousers for Marks and Spencer
Star Gold's Christmas offering
Source: The Hindu Business Line
Godrej Aadhaar appoints AMO Communications for marketing its rural outlets
KS Chakrabarty to judge Asian Media Advertising Awards 2006
Gujarati publication ‘Sandesh’ to don a new look
Promodome Communications bags National Plywood account
Mudra South shines bright at international awards
Nick goes local, finally learns Hindi
Mudra Tribal DDB launches two new media tools
Source: Agency Faqs
 
 
Future looks bright for Internet ads
Source: ZDNetIndia
International News
Dentsu to invest in Opt for online advertising
Source:Japan Today
   
Independent News reaffirms outlook
Source:Reuters
   
$40 Mil.+ Heineken Premium Light Goes to Berlin Cameron
TBWA\C\D Holds Onto Ask Jeeves
Open Marriage for Pier 1, Deutsch
Starcom Keeps Kellogg's $500 Mil.+ U.S. Media Account
Source: Ad Week
   
Yahoo Trims Text Ad Length
Source:WebProNews
   
New Midway Games Advertisment Is Taking Heat From The ASA
Source:Neoseeker
   
New advertising campaign tackles domestic violence
Source:Scotland Today
Mozilla Seeks Filmmakers For Ad Contest
Source: InformationWeek,
   
US companies score over Europeans in ad spend
Source: Trade Arabia, Bahrain
   
AOL, Google Partnership To Explore Selling TV, Print Ads
Telemundo To Compete With Anglo Nets, Move Follows Univision Into Mainstream Nielsens
Nielsen Confirms Interest In 'Shifted' Audience Ratings, No Plans To Integrate Them
SNTA To Abandon Annual Ad Sales Conference
Source: Media Post
   
Catholic magazine apologizes over ad
Source: Seattle Post Intelligencer
   
Eli Lilly Pleads Guilty in Marketing Promotion
Source: Brand Week
   
Pharmaceutical Advertising: United States vs. Europe
Source: PR Newswire

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