26 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 79



Media, Advertising & Marketing Watch

HBO targets 25-30 per cent ad revenue growth
HBO, which is targetting ad revenue growth of 25-30% this year, is doing a unique stunt with Maruti for 'Undefeated'.

Now a health channel from Shakti Bhog Foods
Shakti Bhog Foods Ltd, makers of the popular Shakti brand of wheat flour, is venturing into the satellite television business.

Fa launches two new 'Salaam Namaste' variants
Henkel India's Fa deodorant has introduced two new variants - Spicy Black and Pink Paradise.These will be available in a special Fa Salaam Namaste pack.

Omega 'Moon to Mars' watch in India

Pantaloon launches new format store - 'aLL'

Viacom associates with Yahoo for advtg, web search

BenQ unveils colour mobile targeted towards youth

ETC Networks celebrates 6th anniversary on 26 Aug

AXN to unveil three new shows in September

Guest Speak
Move Over B2B, B2C -- It's M2E Time
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (07/08/2005 to 13/08/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/08/2005 to 13/08/2005)
Ten Sports
Star Plus
Star One
Sun TV
Sony Entertainment

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Today's Newsbreakers.......India
FCB-Ulka bags SC Johnson ad account
ITC launches new greeting cards range
Mid-Day Multimedia bets big on radio operations
Motorola ready to set up manufacturing unit here
Nokia to set up global network centre in India
Source: The Hindu Business Line
   
   
Aiyar justifies sponsorship, ad spending of oil companies
Source:Malayala Manorama
   
Hot model spices up PETA campaign
Source:Hindustan Times
   
Ad dropped featuring nun holding condom
Source:Financial Express
RK Swamy/BBDO bags SBI India Millennium Deposits business worth Rs 3 crore
Single break, single sponsor during HBO’s exclusive movie premiere
Leo Burnett bags the creative duties for ‘Off the Shelf’ furniture outlet
Everest’s senior management team adds new names
Source: Agency Faqs
   
Fevicol goes to Egypt
ITC to set up food factories
Motorola plans to set up manufacturing base
Source:Business Standard
 
BMW Narrows Ad Agency Search to Only Eight Semi-Finalists
Source: Indiacar.net
International News
Desperate 7Up Adds Flavors, Housewives
Lauder's Perfectionist Ads Not So Perfect, Says NAD
Updated Ad Campaign for PetSmart Emphasizes the ‘Smart’ Part
Back on Track: GM Extends Employee Discount Promotion
Source: Brand Week
   
Burnett Helps Pet Chain Think 'Smart'
7Up Enlists 'Desperate Housewives'
Expanded Roles for McCann Execs
TiVo CEO Predicts More Ad Demand
Source: Ad Week
   
El Al to spend more on advertising overseas
Source: Globes
   
Reebok signs Motown hip-hop violinist for global campaign
Source: Brand Republic Bulletin
   
Auto Trader unveils first ever online promo drive
Wanadoo unveils major marketing push
Source:Media Week (UK)
WPP near to £38m deal for Australian ad agency
Source: Times Online
   
PAKISTAN: APNS hails lifting of ad ban
Source:Asia Media
   
NASCAR Goes Branded In Deal With Madison Road Entertainment
Nielsen//NetRatings: Searches Up 3 Percent In July
Source: Media Post
 
FTD files a false advertising suit against Provide Commerce
Source:InternetRetailer.com
   
Advertisers cry foul over Olympics law
Source: Guardian
   
Advertisements May Be Changing the Perception Of Real Beauty
Source: VOA
   
YellowPages.com picks GSD&M as ad agency
Source:BusinessWeek

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