MAM

Pantaloon launches new format store - 'aLL' or plus size men & women

MUMBAI: Pantaloon Retail India Limited (PRIL) has launched yet another lifestyle retail format store in Mumbai called aLL,' which stands for A Little Larger.

 

PRIL?s first ?aLL? store for plus size women is located Vashi and this is the first time that an exclusive store dedicated to the fashion needs of both plus size men and women has been launched as a single dedicated stand-alone store.

 

The ?all? store will house a wide range of ready-to-wear fashionable clothes and accessories that are otherwise not easily available for plus size customers.

The store has a wide collection to select from - Western wear, Indo-western and Ethnic wear in both formal and casual categories. Matching accessories like belts, ties, and handbags will also be available. To complement the collection, the store layout is designed keeping in mind the requirements of its customers. The sales staff are trained to provide a comfortable shopping experience to this new segment of customers.

 

PRIL head - new business development Hemang Savla said, "Pantaloon Retail has always been at the forefront of new store formats in this country and the all store is yet another first of its kind. All is designed keeping in mind the fashion needs of plus size men and women, who are fashion conscious and are looking for a dedicated collection. There is a need for a specialty store in the plus size category and we aim to be the first organized retailer to cater to this requirement. It is our endeavour to have a one stop shop that will provide a complete shopping experience to our plus size customers."

In addition to the planned expansion of stand alone all stores, on the anvil is the introduction of all at PRIL?s various formats like Central, Pantaloons and Fashion Station.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/mindshare.jpg?itok=oMN4DLR9
Mindshare announces senior management appointments

Mindshare has announced two major leadership appointments to its leadership structure in Asia Pacific.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/Anurag_Gupta.jpg?itok=JcYPg-BQ
Columbus India wins social media mandate for Peppa Pig, PJ Masks

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the social media agency for Peppa Pig and PJ Masks, popular animated television series for kids produced by Entertainment One. The account was won following a direct pitch and will be handled...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/19/MAN.jpg?itok=C_UxY3oy
Soon to be erstwhile, Philips Lighting launches IoT platform in India

After dilution of its stake to less than majority by Royal Philips in Philips Lighting, the latter lost its Philips moniker to be renamed as Signify. This change is set to happen in the India subsidiary also, starting 1 January 2019 – the start of Philips group companies financial year. However,...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/avon_0.jpg?itok=WY30-Y5m
Avon partners Bajaj Electricals Pinkathon 2018

Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/SIHASN---Campaign.jpg?itok=KHy-yzVc
Sihasn launches 'We CARRY our culture in our own way' campaign

Luxury premium furniture brand Sihasn has launched its latest campaign “We carry our culture in our own way”. Through this campaign, Sihasan aims to showcase and promote Indian culture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/havas.jpg?itok=g7Hz02ok
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Zee_Business.jpg?itok=xM4XE9l-
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ciubeswire.jpg?itok=-2ZLnf6z
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/zapr.jpg?itok=cJvu1Ql7
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories