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Pantaloon launches new format store - 'aLL' or plus size men & women

MUMBAI: Pantaloon Retail India Limited (PRIL) has launched yet another lifestyle retail format store in Mumbai called aLL,' which stands for A Little Larger.

 

PRIL’s first ‘aLL’ store for plus size women is located Vashi and this is the first time that an exclusive store dedicated to the fashion needs of both plus size men and women has been launched as a single dedicated stand-alone store.

 

The ‘all’ store will house a wide range of ready-to-wear fashionable clothes and accessories that are otherwise not easily available for plus size customers.

The store has a wide collection to select from - Western wear, Indo-western and Ethnic wear in both formal and casual categories. Matching accessories like belts, ties, and handbags will also be available. To complement the collection, the store layout is designed keeping in mind the requirements of its customers. The sales staff are trained to provide a comfortable shopping experience to this new segment of customers.

 

PRIL head - new business development Hemang Savla said, "Pantaloon Retail has always been at the forefront of new store formats in this country and the all store is yet another first of its kind. All is designed keeping in mind the fashion needs of plus size men and women, who are fashion conscious and are looking for a dedicated collection. There is a need for a specialty store in the plus size category and we aim to be the first organized retailer to cater to this requirement. It is our endeavour to have a one stop shop that will provide a complete shopping experience to our plus size customers."

In addition to the planned expansion of stand alone all stores, on the anvil is the introduction of all at PRIL’s various formats like Central, Pantaloons and Fashion Station.

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