12 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 70



Media, Advertising & Marketing Watch

Set Max marketing campaign to roll in Sept
The latest edition of 'Deewana Bana De' campaign, featuring Sehwag, to drive the channel's marktg initiatives this season.

TV Today to get more pace with 'Tez'
TV Today Network's third channel has been christened Tez and will be on the Insat 2E platform.

SaharaOne appoints Sharma as head of sales
SaharaOne Television has appointed Radio City's Prashant Sharma as national head- sales.

CNBC TV18 & Airtel brings India Biz Leader Award

LG launches new flat screen TV models in India

Vh1 initiaties ticket 2 ride contest

D'damas offers upto 15% discount on Rakhi

English Premier League to air on ESS from 13 August

CNBC-TV18 to launch ‘Power Turks’

Radio City to air specials on ID & Rakshabandhan

Guest Speak
Why Are Brands Culturally Profiled?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24/07/2005 to 30/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/07/2005 to 30/07/2005)
Star Plus
Ten Sports
Sun TV
Star One
Sony Entertainment

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Today's Newsbreakers.......India
Lifebuoy joins campaigns against diarrhoea in Mumbai
Amara Raja launches limited edition battery to honour Narain Karthikeyan
Lancaster range of cosmetics launched
CNBC TV 18 to launch business leader award
Fortune Brands acquires Teacher's Scotch Whisky
Poultry shops sport a new look as hatcheries embark on brand awareness
Source: The Hindu Business Line
 
   
Full-page ads laud Sri Lanka's triumph
Source: Webindia123
AAAI announces executive committee for 2005-06
MAXUS Delhi wins GE Money, SBI cards
Sandip Ghosh relocates to Mumbai as vice-president, South and West, HT
Source: Agency Faqs
   
Alto`s rain dance
The halfway partnership
Unichem plans cardio, diabetes brand buyouts
Bisleri plans big for eastern India
LG steps on the pedal; commits $250 m
Source: Business Standard
International News
Morgan Stanley reviews advertising campaign
Reuters Summit - Telcos, cable edge in on advertising model
Aegis buys digital advertising agency Glue London
Leo Burnett ad agency quits Morgan Stanley account
Source:Reuters
   
Mercedes Names Keogh to Senior Post
Heineken USA Selects Marketing Chief
Pfizer Alters DTC Approach
L.L. Bean Names 3 Finalists
Ogilvy Advertises Feminine Carewear
Source: Ad Week
   
Postar MD Tridgell quits
Smirnoff Ice starts 'cool' radio push
Mail on Sunday seeks strategic planning boss
OAG picks Ad 2-One for online sales role
Source: Media Week (UK)
   
New Zealand Job Advertisements Rose 4.2 in July
Source: Bloomberg)
   
Act ordered to alter billboards
Source: New Zealand Herald
Viagra maker promises 'informative' advertising
Source: Telegraph
   
JWT Acquires Malone Advertising, Inc in US
Source: Yahoo
   
Publicis' Levy, BBDO's Robertson Tapped For Advertising Week
Papers Unveil System For Targeting Drug Ads, Tool Comes As Pharmas Preach Restraint
Google Gives Publishers More AdSense Control
Palisades Media Expands, Lands High-Profile Studio Account
Source: Media Post
 
Abortion Rights Group Withdraws Roberts Ad
Source: ABC News
   
Andrews defends ad firm's appointment
Source:Ninemsn, Australia
   
Advertising In-Game Has Huge Potential
Source: GameSHOUT
   
BT spends £6m on iTunes ad campaign
Source: Macworld UK

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