MAM
×

LG launches new flat screen TV models in India

BANGALORE: With a view to retain and even grow their position, LG Electronics India (LGEIL) today announced launch of seven different models in the Flat screen segment covering LCD, Plasma and PDP at Bangalore.

 

 

Currently the world's largest seamless Plasma TV with a 71" screen and a price tag of an even Rs.3 million was also showcased along with India's first wireless LCD TV at 15" and priced at Rs. 99,000.

The other products launched were 15", 20", 23", 26", 37" and 47" LCD TV range, and the 40" and 60" PDP TV range. Improved picture quality and picture quality control along with improved audio are some of the features of most of the newly launched products, states an official release.

 

 

The 71" PDP is the first of its kind Seamless Single module Plasma Screen to be launched in the Indian consumer electronics market. This 71" Plasma TV is equipped with XD engine to deliver unmatched visual brilliance through its high-resolution screen format of 1920*1080 pixels. This Product is specially designed for the niche market.

The Wireless LCD television has a wireless connectivity of up to 50 meters, and a battery life of two hours. The screen is wirelessly connected to a transmitter box housed within 50 meters of the TV that sends waves to the portable screen. The LG Wireless TV is targeted at the tech savvy Indian consumer, the release adds.

 

 

LG Electronics, president South West Asia and LGEIL MD K R Kim said, "With the launch of these hi-end display products, LGEIL has now become the only consumer electronics company to offer a complete portfolio of display solutions, from the smallest 15" Inch portable television to the largest display available in the Indian market, spread across price point of Rs 39,000 to Rs 3 million."

LG plans to capture 50 per cent or 10,000 numbers by the end of 2005 and sell at least 20,000 in 2006 to retain this percentage of the Indian market that LG expects to double to 40,000 during this period. The growth drivers according to LGEIL product group head-NDPs, Prasanna Raghavan would be entry of the competition, demand increase because of improved technology of the offered products and lowered prices, which would be inevitable globally after Christmas during the first quarter of 2006 when stocks would have to refurbished.

Creative for the flat screen is handled by Lintas, while Group M handles the media business. Initially promotional spends will be Rs.40 million for the new offerings and depending upon the outcome, additional spends would be considered after the end of the campaign in October revealed Raghavan.

The campaign includes print and outdoor media along with TVCs which are being planned. O&M and McCann handle the creatives for the other products in the LG stable.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sonali.jpg?itok=ZbsxoKuj
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/dentsu_0.jpg?itok=ZFEgXajc
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/home_0.jpg?itok=0bXP_ZC8
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/delna.jpg?itok=BTR_1g7D
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/digital_advertising.jpg?itok=4digFr02
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories