26 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 94


 

Media, Advertising & Marketing Watch



Ten Sports bags international hockey rights
The telecast rights won by Ten include men's & women's World Cup for India, Middle East and Hong Kong regions.

Renuka Jaypal named OgilvyOne India president
Ogilvy & Mather's national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president.

Coke launches Maaza pineapple & orange variants
Coca-Cola India’s Maaza,the mango flavoured fruit drink, this summer comes with two new variants- Maaza Pineapple and Maaza Orange - in 125ml packaging (single serve) to tap the rapidly growing juice drink market in India.

Reebok launches "I Am What I Am" campaign

Winner of 'Thanda Aish Cash' contest announced

Guest Speak
Copycat Brandwagon
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 April 2005 to 16 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 April 2005 to 16 April 2005)
Star Plus
Sony Entertainment
DD Sports
DD1
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Sex sells in advertising too!
Airlines hog more airtime
MAA forays into education
Source:Economic Times
   
   
Chelsea sign Samsung as club sponsor
Source:Deepika Global
   
Google to offer Animated Ad Spots
Source:Sify
Lowe India wins laurels at Asian Advertising Awards
Renuka Jaypal appointed president of OgilvyOne, India
Lodestar strengthens team on Tata Indicom
Source:Agency Faqs
   
   
Pepsi top in brand recall: Survey
Whirlpool unveils Genius range of refrigerators
Source:Hindu Business Line
   
Net ad co. DoubleClick sold for $1.1 bn
Source:Financial Express
International News
Morgan Stanley analyst bullish on Net advertising
  Source:CNET News.com
   
Paris Ad for Carl's Jr. Too Hot for TV
RPA Stresses Honda Pickup Performance
Heavy Hitters Pitch $3.2 Bil. GM Media
Takeda Enlists C-K for Sleep Drug Intro
U.S. Army Relaunches Review
  Source: Ad Week
   
Travel & tourism shows robust advertising growth
  Source:Hotels Magazine
   
Millward Brown adds emotional responses to advertising research
Computer game ad company Massive Network to launch in Europe
  Source:Brand Republic Bulletin, UK
   
Ad slams Canberra over E Timor
  Source:BBC
Google offers choice of sites for ads, new pricing
US ad blitz dismisses obesity threat as "hype"
  Source:Reuters
   
Study: Best Online Ads Draw On Print Techniques
Study: Best Online Ads Draw From Print Media
KSL Teaches Grey Goose to Edit
  Source: Media Post
   
Ads seen as sacrilegious cause most complaints
  Source:Guardian
   
Dow Jones falters again after downgrade cites ad slump
  Source: CBS Marketwatch
   
Associated raids IPC as it hires Corke for new-media commercial role
  Source:Media Bulletin
   
Internet adds to media mix
  Source:Media Week (UK)

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