MAM

Reebok launches power-packed ad & marketing campaign

MUMBAI: Reebok has rolled out a new global advertising campaign -- "I Am What I Am" -- which embodies Reebok's brand position - celebrating individuality and authenticity.

The new multi-faceted campaign links the brand's marketing and advertising efforts under the "I Am What I Am" umbrella and supports the company's mission to enroll global youth through sports, music and technology.

 

 

Reebok's marketing blitzkrieg is being rolled out in India in April 2005, flawlessly integrating the message of "I Am What I Am" through an aggressive and consolidated marketing plan which includes - cinema, TVC, billboard advertising, strong retail presence, SMS and Internet activation and public relations.

 

 

Encouraging young people to embrace their own individuality by celebrating their contemporary heroes, is the underlying thought behind this campaign. These celebrated heroes who find a notable place for themselves in the creative expression of this campaign in India feature a line- up of diverse stars, which includes music icon 50 Cent, top athlete Allen Iverson, and Indian cricketers Rahul Dravid, Yuvraj Singh, Irfan Pathan and Harbhajan Singh.

 

 

Speaking at the launch of this global marketing campaign Reebok India Company managing director Subhinder Singh Prem said, "As a global leader of sportswear technology marketing to young consumers in the country, we recognise the struggle of today's youth to both fit in and stand out as individuals in the society. Reebok, in its unique approach to speak to young consumers - by enrolling and celebrating contemporary icon, athlete and entertainers into this campaign, provides these youngsters with a genuine forum and a voice for self- expression and is therefore becoming both relevant and inspiring to them."

"Through this campaign Reebok hopes to capture the hearts and minds of young people by creating a deep and genuine connection with youth culture. We want the world to know that 'I Am What I Am' is more than an ad campaign, rather it speaks to who Reebok truly is as a brand and it is an invitation for today's youth to join in.," he added.

The creative interpretation of the Indian campaign, which engages Dravid, Pathan, Yuvraj Singh and Harbhjan Singh, follows the same look, feel and theme as the global campaign.

The Dravid creative aptly reinforces his reputation of relentlessly outlasting any kind of bowling attack from the most aggressive opponent and solidly sticking at the crease till the opponent burns out. The visual of the Wall comes from the name given to him - The wall.

Pathan is considered by many, with reason, as the most talented swing and seam bowler to emerge from India since Kapil Dev. His instinct is not merely what to bowl to who and when, but also to keep learning new tricks. The creative captures his hunger to learn and his passion for the game, no matter what.

Yuvraj Singh's greatest strength in his game is not his ability to send a good ball crashing to the fence, nor is it his ability to leap across the turf and pluck a ball out of the air - It is his confident swagger that sends out warning signals to even the world's best. He is "hungry for runs" and plays a big game in a flamboyant style.

Harbhajan Singh represents the spirit of the new Indian cricketer exercising great command over the ball, with an ability to vary his length and pace, and turn the ball the other way. The creative embodies the true strength of the bowler as he gets swarmed with controversy over his bowling action.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/harshik-800x800.jpg?itok=EcZrcw78
'Make Love Not Scars', advocates Ogilvy

Building on the worldwide success of its #EndAcidSale campaign for Make Love Not Scars last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid-attack survivors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/abhik-800x800_0.jpg?itok=cgbiWP3H
Ogilvy to creatively project Dominar's supremacy

Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/gautam-800x800.jpg?itok=X1eVVuJA
Rentomojo hires Dentsu Webchutney digital

In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo - founded by Geetansh Bamania - has signed Dentsu Webchutney to shape its digital agenda.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/rajdeepak-das-800x800.jpg?itok=3RnxG_s1
Bajaj V launches Invincible Indians; for everyday heroes

Bajaj V's initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/gunjan-800x800.jpg?itok=lLrM1v_c
Taproot springs a design Myntra

Myntra, India's leading platform for mass premium fashion will be launching a multi-media campaign by the end of this week, revealed Myntra Fashion chief marketing manager Gunjan Soni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/oppo-800x800.jpg?itok=kgIuDxG-
Oppo shines at Emerging Brand Award 2016

Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated with its successful promotion of Selfie Expert smartphones and strong connection with young consumers in 2016.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/Noomi-Mehta.jpg?itok=SAICBLC7
India's Noomi Mehta joins FEPE International board

MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of home industry to sit on the FEPE board.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/MTV-uncovers.jpg?itok=PMJoFDsP
MTV uncovers #CoverBeforeLover

MUMBAI: MTV is the universe of the young and has the final word on everything related to youth. This time around too the biggest, boldest and bravest youth channel has launched a new campaign on World AIDS day with a message #CoverbeforeLover. As a nation, we are obsessed with encasing everything...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/11/30/brian-800x800.jpg?itok=Xh0YL_OC
GroupM's new suite [m]Platform to make media planning flexible

GroupM has launched an advanced technology suite of flexible media planning applications, data analytics and digital services titled [m]Platform. The platform will improve advertisers’ ability to use audience-defining insights from hundreds of data sources to find and communicate with their...

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories