MAM

Reebok launches power-packed ad & marketing campaign

MUMBAI: Reebok has rolled out a new global advertising campaign -- "I Am What I Am" -- which embodies Reebok's brand position - celebrating individuality and authenticity.

The new multi-faceted campaign links the brand's marketing and advertising efforts under the "I Am What I Am" umbrella and supports the company's mission to enroll global youth through sports, music and technology.

 

 

Reebok's marketing blitzkrieg is being rolled out in India in April 2005, flawlessly integrating the message of "I Am What I Am" through an aggressive and consolidated marketing plan which includes - cinema, TVC, billboard advertising, strong retail presence, SMS and Internet activation and public relations.

 

 

Encouraging young people to embrace their own individuality by celebrating their contemporary heroes, is the underlying thought behind this campaign. These celebrated heroes who find a notable place for themselves in the creative expression of this campaign in India feature a line- up of diverse stars, which includes music icon 50 Cent, top athlete Allen Iverson, and Indian cricketers Rahul Dravid, Yuvraj Singh, Irfan Pathan and Harbhajan Singh.

 

 

Speaking at the launch of this global marketing campaign Reebok India Company managing director Subhinder Singh Prem said, "As a global leader of sportswear technology marketing to young consumers in the country, we recognise the struggle of today's youth to both fit in and stand out as individuals in the society. Reebok, in its unique approach to speak to young consumers - by enrolling and celebrating contemporary icon, athlete and entertainers into this campaign, provides these youngsters with a genuine forum and a voice for self- expression and is therefore becoming both relevant and inspiring to them."

"Through this campaign Reebok hopes to capture the hearts and minds of young people by creating a deep and genuine connection with youth culture. We want the world to know that 'I Am What I Am' is more than an ad campaign, rather it speaks to who Reebok truly is as a brand and it is an invitation for today's youth to join in.," he added.

The creative interpretation of the Indian campaign, which engages Dravid, Pathan, Yuvraj Singh and Harbhjan Singh, follows the same look, feel and theme as the global campaign.

The Dravid creative aptly reinforces his reputation of relentlessly outlasting any kind of bowling attack from the most aggressive opponent and solidly sticking at the crease till the opponent burns out. The visual of the Wall comes from the name given to him - The wall.

Pathan is considered by many, with reason, as the most talented swing and seam bowler to emerge from India since Kapil Dev. His instinct is not merely what to bowl to who and when, but also to keep learning new tricks. The creative captures his hunger to learn and his passion for the game, no matter what.

Yuvraj Singh's greatest strength in his game is not his ability to send a good ball crashing to the fence, nor is it his ability to leap across the turf and pluck a ball out of the air - It is his confident swagger that sends out warning signals to even the world's best. He is "hungry for runs" and plays a big game in a flamboyant style.

Harbhajan Singh represents the spirit of the new Indian cricketer exercising great command over the ball, with an ability to vary his length and pace, and turn the ball the other way. The creative embodies the true strength of the bowler as he gets swarmed with controversy over his bowling action.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Vishal-Sikka.jpg?itok=9Usv28-y
Infosys recognised for 'Renew and New' strategy by IDC MarketScape

MUMBAI: Infosys has been positioned as a major player in the 'IDC MarketScape: Service Providers for EMEA Utilities 2017 Vendor Assessment'. The company has been recognised for its ‘Renew and New’ strategy of transforming core IT services and leveraging emerging technologies like AI and analytics...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Bahubali_0.jpg?itok=eENyX2Is
Make-A-Wish & fueladream.com team up with 'Bahubali' to help kids

MUMBAI: Fueladream – a crowdfunding platform in Bangalore which came up with the concept for a new initiative – an initiative to get people of India to show their compassion for a good cause. Fueladream has teamed up with Bahubali –The Conclusion.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/Adidas-superheroes_0.jpg?itok=taxB-hHw
Adidas creates shortest hashtag #III, Sharma, Rahul & Pant superheroes

MUMBAI: Adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Arun-Sirdeshmukh%20%281%29_0.jpg?itok=WyyRPnNe
Amazon Fashion adorns 'fresh new look'

Amazon Fashion has come out with its latest campaign called ‘Fresh New Look’ to put forth a language of fashion that is synonymous with the youth of today. The campaign addresses today’s youth who adopts a fresh approach to the situations that they encounter each day. This is also reflected in...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/KidZania.jpg?itok=HndYH_l-
KidZania & Camlin 'Unwrapping Happiness' for kids

MUMBAI: KidZania Delhi NCR, a Global Indoor Theme park, joined hands with leading stationery and art material marketer -- Kokuyo Camlin to create a unique initiative – `Unwrapping Happiness’ at KidZania, Delhi NCR. In a month long activity conducted by KidZania, children visiting the theme park...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Oxigen.jpg?itok=c0Qy6ALz
Oxigen fuels Arunachal tourism

MUMBAI: Oxigen Services, one of India’s largest payment solutions provider, has signed a Memorandum of Understanding with the Department of Tourism, Arunachal Pradesh for becoming the preferred partner for providing digital payment solution to the residents and tourists visiting the state. Oxigen...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Colors_Femina.jpg?itok=CAPmGMf9
fbb: WB, Sikkim & AP girls win at Colors Femina Miss India

MUMBAI: India’s most exciting, glamorous and credible beauty pageant Colors Femina Miss India 2017 is underway and continues its talent hunt in at fbb / Big Bazaar at Salt Lake City, Kolkata.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Mallikarjun_Das-Navin_Lalchandani_0.jpg?itok=24W1yIu4
Starcom India appoints Lalchandani as VP - buying

MUMBAI: Starcom, a part of Publicis Media India, has, in a significant development, appointed specialist Navin Lalchandani as the vice-president of its media buying operations.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories