MUMBAI: Ogilvy & Mather's national business director on Hutchison Telecom Renuka Jaypal has been elevated to OgilvyOne India president.

Jaypal however, will continue her responsibilities as national business director on Hutchison Telecom.

She added that online (interactive/web based solutions) and offline (conventional direct marketing) media are channels, they are not mutually exclusive offerings. "Our clients look to us for ‘integrated customer and brand solutions’. We have therefore integrated our service offering across all three operations. We are already starting to see the benefit it brings our clients on brands like Hutch," she said.

She said that they were committed to making 360 work as it consistently provides them the opportunity to do better work. "I am extremely excited about the year to come, and believe that while in India OgilvyOne is India’s first and most successful direct marketing agency, 2005 will be the ‘Year of One’ within the Ogilvy 360 fold," concludes Jaypal.

Goodman added, "OgilvyOne is India's leading DM, CRM and interactive agency, measured by awards, revenues or reputation. It is a key pillar in our 360 degree strategy. We have great hopes for it's continued and accelerated growth across the country."

Jaypal began her career in advertising with Rediffusion DY&R in 1990. After a two-year stint with the company, she joined Ogilvy Bangalore to work on the Unilever beverage portfolio.

In 1995 she decided to take a break from the industry to pursue her passion for producing films. She was executive producer at Flicks Motion Picture Company for two years, during which time she was actively involved in the production of ad films, channel identity packaging and music videos. Jaypal shifted to Sony Music to become the head of Indian repertoire in 1997.

In 1999, she returned to Ogilvy Mumbai to handle a portfolio, which included Maxtouch Telecom. She led the launch of the Orange brand in Mumbai in year 2000 and the launch of the national Hutch brand in 2002.