| Speaking about the promotion, Coca-Cola
India general manager brands Madhavi Pahwa said, "The Coca-Cola
Thanda Aish-Cash promotion was held in March. It is one of the first-of-its-kind
on innovation, scale and execution. The ‘Thanda’ mechanic
which is being used for the first time reinforces the strong connection
with Coca-Cola’s brand identity established through memorable
‘Thanda Matlab Coca-Cola’ campaigns during the last few
years. Also, Aishwarya Rai as a global and Indian icon, has connected
very well with the hearts of our consumers and the grand prize of
accompanying her abroad has been keenly appreciated."
The Cannes International Film Festival held in South of France
is probably the world's most prestigious event in the Global film
industry with an elite gathering.
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