13 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 85


Adex Analysis



Microwave ovens advertising up 103% in 03-04
103% rise in microwave ovens advertising in 2004 compared to 2003 on Television.

MIPTV MILIA 2005
Global TV viewing rises marginally in 04
Only APac figures show a decline in average viewing time, as the Indian TV universe increased in 2004.

Brands will increasingly aim to own content

Media, Advertising & Marketing Watch
Gizmondo, MTV Europe launch sponsorship alliance
 Gizmondo Europe, which is a subsidiary of the Florida-based Tiger Telematics, will sponsor MTV Europe's pan-European movie initiative MTV at the Movies. It will also sponsor the MTV Europe Music Awards 2005.

Allen Solly unveils spring summer collection

Reebok launches Rockport Spring/Summer collection

IT People India launches career portal

Guest Speak
Two Masters of IBM Name Brand? …Think
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 March 2005 to 26 March 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 March 2005 to 26 March 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee Cinema

Click here to subscribe for free!

Source: www.indiantelevision.com
Today's Newsbreakers.......India
Internet outscores TV and print media
It all Ads up to rank 17 for India
Madison India: seting new rules for the game
Cheil plans global makeover
Viva Le Difference!
Fizzical combat: Colas ready a bubbly fight
Catchwords for the online marketer
Sexy names keep bikes blazing the roads
The age of instruments
Bawdy copy: singing a new tune
Source:Economic Times
 
   
RIM ties up with movie producer
Hangover blues
  Source:Business Standard
China keen to outsource advertising from India
Source:Financial Express
   
   
Lowe's strategy division to be brand marketing consultant
Will outsourcing of creative ad work become a reality?
Tata Indicom, Reliance Mobile tie up with filmmakers
Indian cos going slow on promoting Valdecoxib
Source:The Hindu Business Line
   
Raj TV focuses on ground events to build brand salience
HBO, STAR Movies share the honours in English movie genre
Deepak Advertising bags Silver at Summit Creative Awards 2005
Indian retailers ramp up investment on growth hopes: Fitch
Source:Agency Faqs
International News
BBDO Enlists CEO for Europe
LG Taps Euro RSCG, Starcom for Europe
Lyons Takes Charge of Ford's Marketing
DCUO Launches Nielsen Oversight Campaign
Pol Calls for Telecom Act Rewrite
  Source: Ad Week
   
Government unveils fire safety ad drive
  Source: Media Bulletin, UK
   
Big names sign up for electronic escalator ad spots
ITV secures Lindemans for William and Mary sponsorship
Sub TV offers sponsor deals for election coverage
WPP just gets more powerful
My favourite campaign - Barclaycard series was a credit to advertising
Havas gets help from its old foe
WPP and Havas pitch together for car giant’s Euro business
  Source: Media Week (UK)
Anti Nielsen Group Turns To The Web, 'Steps Up' Ad Efforts
Tanqueray Gin Unveils First TV Campaign
Down Under And On-Demand
  Source: Media Post
   
Three top Express ad execs axed
  Source:Guardian, UK
   
'LA Times' Launches $10M Ad Campaign
  Source:Editor & Publisher
   
DirecTV, Chrysler Group Get Interactive
  Source: Brand Week
   
ABC to fetch $2.6 million for 30-second Super Bowl ads
  Source:Biz Journal
   
Carat Interactive Embraces Blogs
  Source:ClickZ News
Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across not cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.  Subscribe to this Newsletter: Click here
For Feedback: Click here
Unsubscribe to this Newsletter: Click here
For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
Tel: 0091-22-2673 0660 Fax: 0091-22-2674 0644
The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved
www.indiantelevision.com
*If you are not able to see the mailer, please click here