BANGALORE: They dared you to be different - to embrace
the unconventional - to make everyday a Friday and give in to Friday
dressing. Stop wearing uniforms to work in the Indian boardrooms,
they said. They'd also created a work wear brand for Indian women
who dared to be different in the past.
Allen
Solly has now launched their Spring Summer Collection at the Castle
India Mens’ Fashion Fair (CIMFF) at Bangalore with a fashion
show. ‘Solly at Work’ is the theme of the ad campaign created
by O&M. The ads portray ‘The Alternate Work Zone’ where
professionals have gone from having a boss to being entrepreneur.
Solly’s all-new advertising campaign ‘Solly
at Work’ revolves around such aspiring professionals who inspire
others to lead a path of ‘Unconventional Professionalism’.
To prove a point, some ‘Friends of Solly’ walked the ramp
at the fashion show-these included Spa owner Deep and Bangladesh’s
ex-model and fashion designer Russel. Bollywood’s Rahul Dev was
among the others who took part in Solly’s fashion show.
The ad budgets for this campaign are around Rs 100
million towards the print and the outdoor media. TV campaigns are
also in the offing in a few months.
Allen
Solly has now launched their Spring Summer Collection at the Castle
India Mens’ Fashion Fair (CIMFF) at Bangalore with a fashion
show. ‘Solly at Work’ is the theme of the ad campaign created
by O&M. The ads portray ‘The Alternate Work Zone’ where
professionals have gone from having a boss to being entrepreneur.