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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Reebok launches Rockport Spring/Summer collection
 
Indiantelevision.com Team
(12 April 2005 5:00 pm)
 
BANGALORE: Rockport, brought to India by Reebok India Company, has announced the launch of its Spring/Summer '05 collection. Priced at Rs 5,990 and RS 4,490, respectively, these shoes come with DMX technology applied to a Rockport comfort foot bed.
 
 
DMX is a dynamic air transfer system, which creates cushions of moving air for an unprecedented level of comfort. Available in white/black and white/tan combinations at Rockport exclusive and select Reebok stores across the country, informs a company release.
 
 
Rockport has also announced the launch of Sebring I.O shoes from the I.Travel range as part of their Spring/Summer '05 collection. Targeting comfort for customers from the street to the boardroom, Sebring I.O shoes is priced at RS 4,490. Available in black and tan, these shoes come with stroebel construction for forefoot flexibility to aid the walking motion.
 
 
The Footbed has EVA filler for lightweight cushioning for reducing foot and leg fatigue. Rubber midsole provides a durable grip on a variety of surfaces. These shoes will be available at Rockport exclusive and select Reebok stores across the country, the release adds.
 
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