Two Wheeler advertising on TV dips 15%
AdEx analysis shows that Two Wheeler Ads on TV dipped 15 per cent in the first half of 2004.

Media, Advertising & Marketing Watch
Splash to lure kids with interactive road shows
Pentamedia Graphics-promoted channel Splash is all geared up to lure kids. As part of its marketing initiatives, the channel is preparing a road show in the southern cities with the theme - 'Karo or be Splashed!' (Do or be Splashed!) -- around the last week of August.

Mattel Toys conduct anti-counterfeiting action
Mattel Toys (India) Private Limited today conducted a successful raid on manufacturers of counterfeit bags and apparel printers based in Mumbai's various areas like Byculla, Dadar, Bombay Central and Madan Pura.

Palmolive launches new shower gel for women
Colgate Palmolive (India) Limited has launched a new variant of the Palmolive Aroma Sensual shower gel for women imported from Colgate Palmolive subsidiaries overseas.

Govt. bats for DD on cricket t'cast rights
Government to make it mandatory to give all national import sport telecast rights to DD; Prasar to go alone for India cricket bid.

Foot Locker, Adidas in back-to-school partnership
Brown Shoe adds Disney touch to character lineup
Time Warner to restructure global marketing group
Canco strikes Gold at New York Festivals

TV Ratings
Top 10 Programmes (25 July 2004 to 31 July 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25 July 2004 to 31 July 2004)
Star Plus
ESPN
Star Sports
DD1
Sun TV
Sony Entertain
Source: www.indiantelevision.com