MUMBAI: Canco Advertising has won a Gold Midas Award at the New York Festival’s Midas Awards for a press ad titled ‘Tiger Claws’ that was created for HDFC Ltd.

The copy of the ad was done by Neelam Lakhani and the art direction was by Dhananjay Khotpal.

Speaking about the win, Canco Advertising MD Ramesh Narayan said, "We normally do not send our work for awards. This being our 20th year, we decided to enter some of our work done by us in the public service domain for this award. I am obviously quite delighted to strike Gold in our first foray."

The entries for the Midas Awards 2004 were received from 34 countries and a total of 139 entries made it to the short list of finalists. Of these, only 19 entries won Gold and 15 won Silver. Judging was conducted in England, Germany, Spain, Mexico and the US.