Kevin Vaz elevated to Star India EVP ad sales

MUMBAI: It's been on the cards for a while and now it's official. Star India's head of sales for the network Kevin Vaz has been promoted to executive vice-president ad sales..



The elevation from senior V-P ad sales took place a couple of days ago and marks the first time since Raj Nayak's exit in September 2002 that Star India has an ad sales head of EVP grade.

It needs recalling here that it was only on 1 March 2004 that Vaz took over as head of sales for the Star network. Vaz had been heading ad sales at Star Plus, which accounts for nearly 90 per cent of the network's ad revenues, for well over a year by then.



Vaz's story has truely been that of someone who has risen from the ranks. He has certainly come a long way in the last eight years from being just another ad sales executive at Star to executive vice-president heading sales at India's lead broadcast network.

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