The company's global marketing president John Partilla made the announcement. The group is looking to increase the growth of advertising and marketing revenue across all of Time Warner's businesses.

Mark D'Arcy has been named the group's chief creative officer. D'Arcy will also be Time Warner senior VP. Partilla added, "Mark's work with major clients around the world gives him the experience and expertise to be successful in this newly created position. We want to inject more creativity in the mix of what we provide to media clients and agencies that partner with Time Warner's industry-leading businesses."

D'Arcy said: "I share John's conviction that creativity is critical to the global marketing group's mission. My goal is to work closely with our customers and our Time Warner colleagues to put together more robust ideas for our customers that take full advantage of the company's global assets in innovative ways."