| Publicis India president Nakul Chopra Group said,
"Our network clients are increasing media investments in India
and this provides ZenithOptimedia the opportunity to provide world
class media services in India. We believe that media is an integral
part of the brand building process and directly impacts communication
strategies, brand profitability and shareholder value. We hope to
replicate our global successes in media services in India."
The management team at ZenithOptimedia will be led by Ambika Srivastava
who will assume the role of CEO. The agency will have two strategic
business units, which will be led by senior vice presidents Pavan
Chandra and Indranil Datta.
Said Srivastava, "I am extremely excited by the opportunity
and the challenge to lead the relaunch of one of the world’s
leading media brands in India. In a constantly changing media environment
we believe it is important to maximize the ROI for the media investments
that one client make. With Zenith Optimedia’s ROI Blueprint
we are committed to providing significant value for our clients."
Ambika will additionally continue to pursue her other business
interests, with the specialised media and communication consultancy
Strategic Mediaworks.
ZenthOptimedia Asia COO Roland Crouch said, "India is a key
market for the network. Our clients are all increasing their investment
in India and it is important that we build a strong capability to
meet their needs. I am extremely pleased that Ambika will lead the
business as she is hugely experienced and a highly respected figure
within the marketing industry. I am extremely confident that she
will be able to build a strong and vibrant agency."
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