Zenith Optimedia relaunched in India; bags Nokia AOR

MUMBAI: Zenith Optimedia has relaunched its operations in India with effect from 1 August, 2004. The company will operate as part of the ZenithOptimedia Worldwide network in India supporting the creative agency brands Publicis India and Ambience Publicis.

This relaunch follows the sale of the former Zenith Media operation, now rebranded as MEC, to WPP as part of its acquisition of the Cordiant Communication Group in 2003.



The relaunch of the agency coincides with the alignment of Nokia media planning and buying. The agency already has an elite list of international clients which include: Allied Domecq, Action Aid, CII, Gulf Air, HP, L’Oreal (Planning), NIS and Red Tape.



Publicis India president Nakul Chopra Group said, "Our network clients are increasing media investments in India and this provides ZenithOptimedia the opportunity to provide world class media services in India. We believe that media is an integral part of the brand building process and directly impacts communication strategies, brand profitability and shareholder value. We hope to replicate our global successes in media services in India."

The management team at ZenithOptimedia will be led by Ambika Srivastava who will assume the role of CEO. The agency will have two strategic business units, which will be led by senior vice presidents Pavan Chandra and Indranil Datta.

Said Srivastava, "I am extremely excited by the opportunity and the challenge to lead the relaunch of one of the world’s leading media brands in India. In a constantly changing media environment we believe it is important to maximize the ROI for the media investments that one client make. With Zenith Optimedia’s ROI Blueprint we are committed to providing significant value for our clients."

Ambika will additionally continue to pursue her other business interests, with the specialised media and communication consultancy Strategic Mediaworks.

ZenthOptimedia Asia COO Roland Crouch said, "India is a key market for the network. Our clients are all increasing their investment in India and it is important that we build a strong capability to meet their needs. I am extremely pleased that Ambika will lead the business as she is hugely experienced and a highly respected figure within the marketing industry. I am extremely confident that she will be able to build a strong and vibrant agency."

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