The spokesperson added, "The Palmolive brand is targetted at modern consumers looking for innovation and value-added benefits. The shower gel category is an emerging category wherein consumers are seeking a new sensorial bathing experience that bar soaps are unable to provide. Palmolive Aroma Shower Gels have been instrumental in driving category growth. Last year, we launched two shower gel variants and are now extending the range with the 'Sensual' variant."

Palmolive Aroma Sensual is a translucent red shower gel and is priced at Rs 90 for a 250 ml pack. It will retail in all metros across the country and is being supported by TV and print ads. At the ground level, the launch will also be promoted through in-store promotions with a strong emphasis on trial generation activities using sachet packs as well as prominent displays and merchandising in retail outlets.