Television

Government to make it mandatory to give India cricket telecast rights to DD

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/06/Doordarshan.jpg?itok=xFC93g5g

NEW DELHI: Whatever may be the final outcome of the bidding process for India cricket rights, on one thing there is certainty. All matches would be available for viewers of national broadcaster Doordarshan. That is if the government thinking on the issue is implemented.



This flows out of the decision today by the government to have a downlinking policy wherein it would be mandatory that telecast rights of sporting events of national importance be made available to the national broadcaster, which in this case is DD. A senior government official confirmed the development to indiantelevision.com.



Though the rights to the pubcaster are not likely to come free, the dice seems to be loaded heavily in favour of DD and All India Radio.



Whether this would set a precedent in other sectors of the broadcasting business is not clear yet. The broadcast and cable regulator, Telecom Regulatory Authority of India (Trai), is looking into a case that entails making available channels to all platforms, including cable and DTH, on a non-discriminatory basis under a 'must provide' clause.



Interestingly, today's development came about after information and broadcasting minister Jaipal Reddy had a meeting with senior officials of Prasar Bharati, which manages DD and AIR.The meeting continued till late in the evening.



The decision, which according to government sources is effective immediately, can bring about a paradigm change in the way the media business is managed in India. Similar downlinking laws exist in some other South-East Asian countries, including China and recently even Pakistan.



The government proposes to bring in a proper legislation on the issue very soon, the official said. To take care of any legal issues that may arise in the short-term out of today's decision (that may also include issues other than sports), the government is likely to promulgate an Ordinance, the official said.



It is also learnt that a committee would be formed to look into the issue of pubcaster DD putting up 'competitive bidding' for telecast rights of sporting events, including the telecast rights for the Indian cricket board organised matches in India for the next four years. This committee would include representation from Prasar Bharati and the government.



However, the decision to have a downlinking policy would have to be okayed by the cabinet. 'This should not be much of a problem,' the government official said.



PRASAR BHARATI TO SHUN PRIVATE BROADCASTERS

In a related development, the Prasar Bharati board has decided that with regard to the India rights bids it would not have any truck with any other party and would go in for 'competitive bidding' independently.



On 14 May, ESS made a presentation expressing its intention to collaborate with DD for India rights. It offered DD live telecast of all ODIs played under the BCCI contract at a fee of Rs 10 million per match, and Rs 500,000 per hour for daily highlights of Test matches. As per the proposal given to DD, ESS would "retain and sell all the commercial inventory on the above programming telecast by DD and share 10 per cent of its total revenue with it." In return, DD will not be required to bid for television rights or will have to shell out nothing for production either.



Another offer for collaboration to DD also came from Nimbus Communication but it did not involve joint bidding.



Meanwhile, other issues that cropped up during the Prasar Bharati board meet today included pay-scale revision of employees and the finalisation of a launch date for DD's KU-band DTH service. Prasar Bharati is targeting a 15 August debut, which would also be subject to availability of the Prime Minister for the inaugural function.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/aajtak.jpg?itok=HOxmssOt
Aaj Tak most watched Hindi News channel in 2018

BENGALURU: The most watched Hindi news channel in the Hindi speaking market (HSM)-be it urban (U), rural (R) or combined (U+R) is India Today TV Network’s Aaj Tak during the first 37 weeks of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/karan.jpg?itok=aZEQwRm6
Discovery India head Karan Bajaj calls it a day

There’s change coming at the top at Discovery India. India head Karan Bajaj has decided to move on to pursue his own entrepreneurial venture.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/limelight.jpg?itok=TILqjJce
LIMELIGHT NETWORKS ANNOUNCES LIMELIGHT REALTIME STREAMING

Limelight Networks, Inc. (Nasdaq: LLNW), a leading provider of edge cloud services, today introduced Limelight Realtime Streaming, the industry’s first globally scalable, sub-second live video streaming solution that is natively supported by major browsers and devices.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/flix.jpg?itok=A0gKojhV
&flix brings to you a story of guilt and revenge with the premiere of ‘Aftermath’, this Sunday!

When a man loses everything, he is capable of anything. Based on true events, ‘Aftermath’, a drama thriller, is a story of guilt and revenge.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/kumkum.jpg?itok=MFQ-slOQ
Zee Anmol continues to lead in Hindi GEC (U+R) in BARC week 37

Zee Anmol retained its leadership position this week in Broadcast Audience Research Council (BARC) data for week 37 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/tlc.jpg?itok=pgvb4uqq
TLC’s ‘Midnight Misadventures with Mallika Dua’ garners huge traction from advertisers

TLC’s India production ‘Midnight Misadventures with Mallika Dua’ has garnered huge traction from marquee advertisers.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/kids.jpg?itok=D_UxWqN_
Little Singham propagates the importance of Self Defence in Discovery Kids’ School Contact Program titled ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/anjana.jpg?itok=xf7d_Yd0
Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

With the Hero Indian Super League (Hero ISL) is set to kick off on 29 September 2018, a national campaign titled #FanBannaPadega has been rolled out by the organisers to drum up enthusiasm ahead of the fifth edition. The essence of the campaign puts football fans at the heart of the experience and...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/%26TV.jpg?itok=nWl84Tip
&TV gets brand refresh; ad inventories sold out for new shows

Zee took a bold step when it decided to launch channels under a different brand name ‘&’ five years ago. The bet worked and the brand lived. Now, &TV, the GEC, is undergoing a brand refresh with a new lineup of shows as well.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories