Splash to lure kids with interactive road shows

MUMBAI: Pentamedia Graphics-promoted channel Splash is all geared up to lure kids. As part of its marketing initiatives, the channel is preparing a road show in the southern cities with the theme - 'Karo or be Splashed!' (Do or be Splashed!) -- around the last week of August.



The road shows will be initiated in 19 cities of the four southern states starting with the capitals of the states, which include Chennai, Thiruvananthapuram, Bangalore and Hyderabad. The Splash mobile vans will spend a month in each of these cities and interact with kids. Once the southern cities are covered, the road show will move up north to other metros.



Speaking about the need for the road shows, Splash channel director Mumbai Nirmala Nath says, "The objective for the road shows was to conduct a promotional event for Splash to build awareness about the channel and its programmes. Also it is meant to be a fun event for the kids wherein they would win a lot of prizes."

The Splash road shows are being professionally managed by an event management company. The channel's event coordinator Maruthi Vikram said, "Karo or be Splashed! is a fun filled activity for kids where they will be given some tasks to do. If they are able to complete the given tasks, then they will be rewarded but if they are not, then they would be splashed with water! The whole idea is to have kids interacting with the channel and also providing them with a lot of fun activities."

The road shows, which will also be aired on the channel, will follow a set route and will cover major South Indian cities from Vellore to Pondicherry. Splash is planning to create awareness about the road shows by placing ads in certain retail outlets in Chennai.

Splash's mobile vans will visit select schools in the South during school hours wherein the anchors will urge kids to participate. In the non-school hours, the channel's mobile vans will be placed strategically at popular hangouts like the beach or restaurants where the show's anchors would be interacting with the kids.

After the initial road shows in the South which begin towards the end of August; the channel will take a break and resume them around September - October so as not to clash in with the kids' examinations. However, in other non-South Indian cities, the road shows will commence only around October - November.

When asked about when the road show would be hitting Mumbai, Nath said, "Right now Splash has about 40 per cent connectivity in Mumbai so it really doesn't make sense bringing the road show here right now. But we are looking at getting 100 per cent connectivity in the next couple of months and once that is achieved, the road shows will hit Mumbai city too."

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