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In addition to its programme with NBC, AT&T Wireless has introduced
two Olympic-themed bundled service offerings which combine some
of the company's most popular data services along with voice calling
minutes.
"This summer, NBC will be covering the Athens Games 24 hours-a-day
on television, and we're excited to be able to extend our coverage
to the wireless telecommunications environment thanks to this innovative
collaboration with AT&T Wireless. Wireless telecommunications
is just one of the many ways that we are reaching out to our audience
and this opportunity allows us to especially target the younger
viewer," said NBC Olympics executive vice-president Gary Zenkel.
"Together with NBC, we'll extend the excitement of Athens
from the TV screen to the phone screen for millions of customers.
Real-time interaction with the Olympic Games using a variety of
messaging and mMode(R) services gives customers fun and a convenient
way to share their enthusiasm for this grandest of global traditions,"
added AT&T Wireless senior vice-president of consumer data John
Bunyan.
Some of the services that will be offered to mobile subscribers
in the US are:
In-Broadcast Polling for Text Messaging Enthusiasts
For the first time ever, NBC's television coverage of the 2004 Olympic
Games will include a nightly primetime content feature, presented
by AT&T Wireless that will invite subscribers to vote for the
"Athlete of the Games" via text messaging. AT&T Wireless
will also present on-screen opinion polls during Olympic programming
on NBC's Bravo and Telemundo networks. AT&T Wireless subscribers
will be able to send their answers via text messaging, with viewer
responses announced during the next day's broadcasts.
Unmatched Olympic Wireless Content & Features
AT&T Wireless has teamed up with NBC and other content providers
to become the only US wireless carrier to deliver the collection
(given bellow) of Olympic content to its customers with compatible
devices, so they can stay wirelessly connected to NBC's coverage
of the Games and other aspects of the Athens Olympics. The content
elements include:
NBCOlympics.com on mMode service:
* News and features from NBCOlympics.com - including Olympic Trials
highlights and promotional video clips of results, medal counts,
NBC broadcast schedules, commentary from NBC experts, and more.
* NBCOlympics.com event schedules and results searchable by sport
and date.
* NBCOlympics.com-customised alerts that deliver results by country
or event.
Text Messaging Content from NBC Olympics:
* Olympic Games Text Alerts - sent out up to three times daily while
the Games are underway.
* "Guess the GoldSM" fantasy game - customers can play
along to predict different medal winners daily via text messaging.
* Olympic Games Trivia - featuring weekly questions about this
year's events via text messaging.
Text and Picture Messaging Content from AT&T Wireless:
* "Reach for the GoldSM" sweepstakes - customers could
win up to $25,000 in gold or other prizes for sending text and picture
messages.
*A text message-based fan mail programme enabling customers to
send messages of support and encouragement to members of the US
Olympic Team.
* Live text message-based chats with US Olympic swimmer Michael
Phelps and US Olympic gymnast Carly Patterson.
* Olympic Spirit Photo Gallery - an online photo album for customers
to send their camera phone pictures to others.
Ringtones and Graphics:
* Popular Olympic ringtones - including the Olympic Games theme
music and national anthems from over 30 countries.
* Downloadable screensavers and graphics - including country flags
and Olympic Games sport pictures.
Olympic-Themed Service Plans:
* The Gold Value Package, starting at $59.99 per month that includes
the GSM(TM) America national plan, hundreds of anytime minutes,
free nights starting at 7 pm, free weekends, 2 MBs of mMode usage,
200 outgoing text messages, 20 outgoing picture messages, and unlimited
incoming text and picture messages, all with a two-year agreement.
This bundled package provides up to 30 per cent savings over regular
unbundled rates. Customers can also add additional lines for just
$9.99 per month and share minutes.
* The Silver Value Package, starting at $49.99 per month, includes
the GSM(TM) America national plan (local plans available), hundreds
of anytime minutes, free weekends, 1 MB of mMode usage, 50 outgoing
text messages, and unlimited incoming text and picture messages,
all with a two-year agreement. This package provides up to 10 per
cent savings over regular unbundled rates. Customers can also add
additional lines for just $9.99 per month and share minutes.
In addition, AT&T Wireless said that it will host in-person
appearances with US Olympic swimmer Michael Phelps Olympic in select
cities after the conclusion of the 2004 Olympic Games.
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