11 January 2006 Newsletter Subscription Email this Page Volume 14 - Issue No: 73



Adex Analysis

Biscuits advt spends grew 60% in 05 vis-à-vis 04
Biscuits advertising spends in 2005 rose 60% as compared to that in 2004.

Media, Advertising & Marketing Watch
Indo-Pak series: Rs 200 mn. distribution ramp-up expected

Exclusivity factor in Indo-Pak Test series expected to increase subscription revenues for SET-Discovery by Rs 150-200 mn.

DD to air only Indo-Pak Tests highlights
Boost for Ten Sports as DD to get only 90-minute daily highlights package; next hearing on 30th Jan.

Vh1 plans marketing buzz for 'Driven' & 'Fabulous Life'

Madison relinquishes Perfetti; Maxus in race for a/c

Sanjay Sharma appointed as head of Mudra Delhi

Omnicom bullish on APac; appoints Dumont as prez

4Kids Entertainment, American Kennel Club sign new multi-year agreement

ABC Sports delivers $106 mn in value add to sponsors

Yahoo! teams up with Gavaskar for podcasting & more

J&J inks multi-year sponsorship with FLW Outdoors

Ekta Kapoor named Young Global Leader 2006

Channel [v] kicks off 2006 with 'Big [v] Concert'

Guest Speak
E-Commerce Branding: The Corporate Challenge of 06
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (25/12/2005 to 31/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/12/2005 to 31/12/2005)
Star Plus
Star One
Sun TV
Sony Entertain
Zee TV
Gemini TV

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Today's Newsbreakers.......India
Leo Burnett to launch BTL arm in India
Lowe bags Tatacard a/c
Loaded car variants catch consumer fancy
  Source:Business Standard
   
Bachchan says sorry for featuring in tobacco ad
Source:Indian Express
   
ET marketing duel scam ads
White models add spice to desi ads
Elder enters title sponsorship for Filmfare Awards
Disruptive force
Trial & error
Up & about
The good, the bad and the terrible
Beware
Best & Bekaar
Source:Economic Times
   
Big B apologises for appearing in an ad smoking cigar
Source: DNA
JWT, Mumbai, kick-starts 2006 with Sri Lanka Tourism
Cheil Communications appoints Vineet Singh Hukmani COO
Mudra appoints Sraboni Bhaduri V-P, planning and integration
Channel [V] set to rock Mumbai at the Mentos Big [V] Concert
Explore the unexplored on Animal Planet
Abby Awards 2006: The countdown begins
Source: Agency Faqs
 
   
Amul ready to take on Pepsi, Coke in sports drink segment
  Source:Financial Express
   
Brand Portrait bags iSoft account
No live telecast of Indo-Pak Test matches on DD; only highlights
Source: The Hindu Business Line
International News
Engage In-Game Advertising Launches
Source: iMedia Connection
   
Beer advert banned for sex link
Source: BBC News
   
Saatchi Judge Nixes Burns' Motion
StarLink Adds $25 Mil.+ Comcast
Jeep Targets Young Women
Responses Are Due Back in $60 Mil. Panasonic Review
'Daniel' Tempts Few Sponsors
Source: Ad Week
   
Beta Research: ESPN, Discovery Are Most Revered Network Brands
NBC's Book of Daniel Had Ad Shortfall
OLN, Golf Channel Choose StarLink Worldwide Agency
  Source: Media Week (US)
   
Ad 2-one expands into Europe and secures French Disney contract
Sunday Times sponsors movie channel’s Oscar season
ITV secures sponsorship for new Dancing on Ice
ACP-Natmag backs Real People with £6m
  Source: Media Week (UK)
MSN launches profiling tool for advertisers
Source: Netimperative
   
Search Engine Ads Garner $5.75 Billion in 2005
Source: E-Commerce Times
   
McHale Opts Out, Latest To Leave Publicis Media Unit
Starcom Named Media Agency, P&G Media Client of The Year
Media Kitchen Gets New Chef, Lowenthal Replaces Woolmington
Source: Media Post
   
CNN, Time Merge Biz Sites, Rely on Online Advertising
Source:Marketing Vox News
   
Lucky Seven ups its ads as ratings rise
Source: NEWS.com.au
   
Indy Racing Gets Kiss of Approval
Pfizer Picks New Agency for Lipitor Account
General Motors Rebuilds Pricing Plan
Source: Brand Week
   
Mobile phone ads important next step, says Focus Media CEO
Source:Interfax China

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