Biscuits
advt spends grew 60% in 05 vis-à-vis 04
Biscuits advertising spends in 2005 rose 60% as compared to that
in 2004.
Media,
Advertising & Marketing Watch
Indo-Pak
series: Rs 200 mn. distribution ramp-up expected
Exclusivity factor in Indo-Pak Test series expected to increase
subscription revenues for SET-Discovery by Rs 150-200 mn.
DD
to air only Indo-Pak Tests highlights
Boost for Ten Sports as DD to get only 90-minute daily highlights
package; next hearing on 30th Jan.
Vh1
plans marketing buzz for 'Driven' & 'Fabulous Life'
Madison
relinquishes Perfetti; Maxus in race for a/c
Sanjay
Sharma appointed as head of Mudra Delhi
Omnicom
bullish on APac; appoints Dumont as prez
ABC
Sports delivers $106 mn in value add to sponsors
Yahoo!
teams up with Gavaskar for podcasting & more
J&J
inks multi-year sponsorship with FLW Outdoors
Ekta
Kapoor named Young Global Leader 2006
Channel
[v] kicks off 2006 with 'Big [v] Concert'
Guest Speak
E-Commerce
Branding: The Corporate Challenge of 06
NASEEM JAVED's Westside View
TV
Ratings
Top 10 Programmes (25/12/2005 to 31/12/2005)
Doordarshan's
Top 10
Top
10 In All TV Homes
Top
10 in Cable & Satellite Homes
Top
100 Programmes (25/12/2005 to 31/12/2005)
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