Indiantelevision.com > AdEx India Analysis > Biscuits advt spends grew 60% in 2005 compared to 2004

Indiantelevision.com presents AdEx India Analysis


Biscuits advt spends grew 60% in 2005 compared to 2004 (10 January, 2005)

Key Findings:

Biscuits advertising spends rose 60 per cent in 2005 compared to 2004
Britannia Good Day Biscuits, Britannia Tiger and Parle G tops Biscuits advertising in 2005
Only 11 per cent of Biscuits advertising spends on kids channels
Maximum advertising during prime time followed by afternoon time band

This week, AdEx India looks at the 'Biscuits' category. Let's look at the advertising spends in Biscuits category across the years 2000-05.

Biscuits advertising spends rises 60 per cent in 2005 compared to that of 2004
Maximum growth (78 per cent) in Biscuits advertising spends observed in 2002 compared to that of 2001

Let's look at the Top Biscuits brands advertised on TV in the year 2005.

Top 10 Biscuits brand constitutes 53 per cent of the Biscuits advertising revenue
Britannia Good Day Biscuits, Britannia Tiger and Parle G tops biscuits advertising on Television

Let's find out which type of channels do the Biscuits advertisers prefer to spend? The pie below shows its advertising share in the year 2005.

Lastly, let's analyse which time band is preferred by Biscuits advertisers. The chart shows its advertising share in the year 2005.

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)