MUMBAI: FLW Outdoors and Johnson & Johnson (J&J) have signed a multi-year sponsorship deal, wherein the latter will promote their Imodium Advanced, Pepcid Complete, Tylenol Extra Strength Rapid Release and Tylenol Severe Allergy brands through all 10 FLW Outdoors tournament trails in the US.

In total, J&J will sponsor 235 events that offer purses exceeding $36.5 million during the 2006 tournament season.

As an FLW Outdoors sponsor, J&J's premier brands will be featured in a variety of media formats, including the "FLW Outdoors" TV program on FSN.

J&J will also benefit from prominent advertisements in FLW Outdoors Magazine and on FLWOutdoors.com as well as signage at tournaments and product displays and sampling in the Family Fun Zone.

The company will field a team of professional anglers who will compete on various FLW Outdoors tournament trails. This team of anglers consists of Gabe Bolivar, Jason Knapp, Sean Minderman and Jack Gadlage.

FLW Outdoors chairman Irwin L Jacobs said, "Once again, we're thrilled to welcome another well-respected, nonendemic company to our family of sponsors. Many of Johnson & Johnson's brands such as Tylenol and Pepcid are staples in the American household. We're pleased they have recognised the consumer power of the nation's 55 million anglers and their families."

Jacobs further stated, "FLW Outdoors is the world's largest professional-fishing organisation, and our newest sponsor, Johnson & Johnson, is the world's most comprehensive manufacturer of health care products. The partnering of these two leaders is great example of how strong this sport has become as a marketing tool for some of America's largest companies. This announcement is truly one of the most significant in FLW Outdoors history."