MUMBAI: As America's top college football teams battled in the four BCS games, Tostitos, Federal Express, Nokia and Citi, scored more than $106 million of in-game signage and enhancements from ABC Sports during the four telecasts.

The values, determined by Image Impact, Inc., the premier provider of sponsorship impact/product placement evaluation, are based upon the published 30-second commercial rates.

Tostitos lead the way with $30,376,683 in exposure, while FedEx scored a high of 745 logo detections and 58-minutes of duration. Due to limited stadium signage in the oldest venue, Citi scored just 236 detections and 20-minutes of duration.

ABC Sports' promotion of the national championship game was evident as Citi recorded $4.8 million in exposure during the other three games. The key areas of sponsor exposure included:

• Stadium/Field: $42,071,351
• Player/Official Uniforms: $3,455,966
• Graphics: $46,301,718
• Audio: $14,543,754

"Our patented SVI Quality Index shows the presentation of the Tostitos
brand during the BCS Series was the strongest. FedEx was aided by the length of the game while Citi benefited from the highest 30-second spot value. Sponsors can learn a lot by studying the presentation of the Tostitos brand during their game," said Image Impact director of research Dr. Gerry Williams.

Here's a look at the exposure generated for the four BCS title sponsors
during the four game broadcasts.