MUMBAI: Ogilvy & Mather India has added Ogilvy Public Relations Worldwide CEO Marcia Silverman as the newest member to the Ogilvy India Board. Silverman is located in Washington, DC, with responsibility for worldwide operations.

Ogilvy & Mather chairman and national creative director Piyush Pandey said, "Marcia's inclusion in the Indian Board is going to add a lot of experience to our thinking. We will use her expertise to give a fresh thrust to our ambitious plans in the world of Public Relations."

While this move was initiated to replace an outgoing director, the opportunity to draw on Marcia's extraordinary talent for India only serves to emphasise Ogilvy's commitment to 360 Brand Communications in the way forward, states an official release.

"India's economic rise is coming on rapidly now, as is the influence it wields," said Ms Silverman. "So it will need to look beyond its own borders to manage perceptions in the West and in China as it takes its place at the global table. I am delighted to help it do so with my colleagues from the Ogilvy family."

Marcia, a 20-year veteran of Ogilvy Public Relations Worldwide, has built it into a truly global and connected network of professionals, spanning 60 cities on 6 continents. It won "agency of the year" recognition four years running and was named International Agency of the Year in 2003, the release adds.