Channel [v] kicks off 2006 event calendar with 'Big [v] Concert'

MUMBAI: Channel [v] is setting the mood for music in 2006 with a 12-hour marathon live concert on 15 January. The Big [v] Concert will see participation of prominent international as well has Indian artists including Shaggy, Jal, Shaan, Euphoria, Babul Supriyo and Aasma.

Channel [v] has roped in Mentos as the titles sponsor of the event while, Pepsi, Kohinoor Televideo and Monginis will be the associate sponsors. The channel is planning to telecast the recorded version of the event in eight segments.

According to Channel [v] head honcho Amar K Deb, the concert will be the channel's first initiative in its scheme of things for events in 2006. With the concert, Channel [v] intends to create a splash among the youth, which is its primary target group. And that is evident from the fact that, college students are promised with free entry from 8 am to 10 am.

"We are targeting the Indian youth with this 12-hour live music event," says Deb adding that, the concert will be first of its kind in India's entertainment history.

Deb, while explaining Channel [v]'s event plans for 2006 said the channel would follow a mixed strategy in terms of themes. "Last year we did about four big events. This year, we will be exploring various themes on the event front. Big events require lot of efforts and time. Hence, instead of lining up a huge lot of events, we will be trying to do some quality stuff this year," he said.

The Big [v] Concert will be followed by the initial rounds of Get Gorgeous season three. Deb said the channel would soon announce the winner of its Mobile Singer contest, out of the 10 candiates it shortlisted.

Latest Reads
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories