MUMBAI: International music and lifestyle channel Vh1 is now on the move to create a buzz by launching a marketing campaign on two of its main celeb-reality shows - Driven and Fabulous Life.

"This is the first time the channel is doing a tune-in campaign. Until now, the channel ran campaigns with contests and major ground activities. This time, we have explored both print and outdoor, as these programmes has never been communicated earlier except on air." says Vh1 general manager Keertan Adyanthaya.

The activity has been undertaken to 'let the viewers' know more about Vh1 shows, that offers music-related programming daily. "The channel broke the 360 degree campaign on Fabulous Life, which will run for two weeks across Mumbai, Pune, Delhi, Kolkata and Bangalore. We just concluded the campaign for Driven, "says Adyanthaya.

Driven, which airs every Thursday at 10 pm, brings the music world's biggest icons' unknown pasts to life with footage that the public has never seen. The show offers old photos, home video clips and interviews with those who knew the stars before they were stars. The Fabulous Life is a television series detailing the places, things and services various celebrities enjoy. The show is one air every Wednesday at 10 pm.

UPCOMING SHOWS
Getting its distribution fixed, the channel now seems to be concentrating on the driving its international content. The channel will launch a 13-episode serial, MTV goal, a property that will feature soccer stars ahead of the World Cup. Also, the channel is slated to launch a series of celeb-reality series including When Discos Ruled the world and When Supermodels Ruled the world.

For example, When Metallica Ruled the World reveals the tale of the world's most dangerous band through the people who lived it.

The channel is shortly launching two interactive programmes and one show based on the horoscope of the music world's artists.

The channel has lined up six Vh1 Ticket 2 Ride, which basically offers an all-expenses paid trip to a foreign land to witness concerts. The channel had organized a Vh1 Ticket 2 Ride to Amsterdam at a show that had the likes of Eminem, 50 Cent and Flipsyde performing.