Television

Indo-Pak series: Exclusivity will see Rs 200 million ramp-up in distribution revenues

MUMBAI: It's time to bring out the calculators for the SET Discovery channel distribution bouquet. Ten Sports, the sports channel in its second bouquet, will not have to share content with pubcaster Doordarshan for live telecast of the three India-Pakistan Test matches.

One benefit of this: SET Discovery is now looking to increase the subscription revenues it expects from the Indo-Pak Test series by anywhere between Rs 150 million and Rs 200 million, according to senior executives in the sports broadcasting business.

The growth will come from smaller cable operators and Ten Sports will also be able to increase its penetration across the country. Besides, One Alliance (the brand name under which SET Discovery operates) will be able to streamline outstandings and improve its collections from the ground.

"There is potential to make Rs 150-200 million from the series even if it may have to share the one-dayers with Doordarshan. The business will get securitised over 15 days of live and exclusive coverage of Test cricket," a senior executive of a leading sports broadcasting company said.

One Alliance, however, will not be able to ramp up subscribers from most of the multi system operators (MSOs) who have existing deals till March-end. The increase will, thus, come from the smaller operators.

Commenting on the developments in the Supreme Court today, Set Discovery president Anuj Gandhi said, "We are extremely happy. But there was undue ambiguity which should have been cleared earlier."

One Alliance, in fact, will have just two days as the series starts 13 January. This will give the company little time to ramp up deals with cable operators. Additionally, Ten Sports cannot threaten switch-offs to put pressure on cable networks for paying more since according to the existing directives from broadcast regulator Telecom Regulatory Authority of India (Trai), a channel has to give a month's notice before any such action. If the Supreme Court's decision had come earlier, it would in all likelihood have helped SET Discovery generate more revenues from cable operators.

Having said that, it is clear that Ten Sports will improve visibility and further grow revenues from ad sales.

Also Read:

DD to air only Indo-Pak Test highlights

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/com.jpg?itok=dt4jzm8M
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/sky.jpg?itok=iRHwz8oe
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/discovery.jpg?itok=8KddrXNz
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to GlobeSt.com,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/cr7.jpg?itok=-tKIxKC0
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/Sony.jpg?itok=YEJWnfIl
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories