5 May 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 1


 

Media, Advertising & Marketing Watch



BroadMind to M Entertainment, focussed on TV content
Group M's specialist unit BroadMind in process of rebranding itself as M Entertainment, focussing exclusively on content.

R K Laxman's Common Man to endorse Air Deccan
Air Deccan, the low-cost and no-frills airlines seems to have found a common ground with RK Laxman’s famous cartoon character `Common Man’. Both are symbolic of the teeming Indian mass’ aspirations.

Madison bags NextGen creative, media duties
The Shapoorji Pallonji venture NextGen Publishing has awarded both the creative and media duties to Madison. The account is pegged at Rs 80 million.

Zee Telugu hand Sheshadri joins B'cast Worldwide

SSC&B Lintas Delhi bags the Orix account

HT adorns new international look

Tam inks deal with Esha Monitoring Service

Buena Vista plans global splash for 'Narnia' trailer

Cricket Australia & adidas ink partnership deal

US online ad market to grow $26 billion in 2010

WorldSpace launches lounge in Hyderabad

Clinic Plus Essay competition felicitates 3 winners

Mumbai Press Club launches Photo Contest 2005

Guest Speak
Seven New Laws of Global Marketing
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10 April 2005 to 16 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10 April 2005 to 16 April 2005)
Star Plus
Sony Entertainment
DD Sports
DD1
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Mid-Day Multimedia may raise ad rates of Mid-Day
TBWA\India to handle creatives of Nutrine's fruit bar brand
`Common Man' to endorse Air Deccan
ING Vysya to help screen, promote Telugu film
TAM Media wing ties up with news monitoring agency
Source: The Hindu Business Line
   
   
New sense, not nuisance
Police and Mumbai
Interview - Tal Adams, Chief Strategy Officer, RMG Connect (Worldwide) and Rakshin Patel, Senior Vice-President & General Manager, RMG Connect India
Source:Catalyst
   
Mid Day inks marketing pact with Express group
Bajaj to move SC over Tempo name change
  Source:Business Standard
   
Removal of AIADMK banners ordered
  Source:The Hindu
Interview - Madison Media Group CEO Punitha Arumugam
Mind of the investor the future ad frontier?
Bajaj Tempo name change by May; Bajaj to move SC
Summer blaze, cold wars
Source:Financial Express
 
   
Fly at Re 1, courtesy Air Deccan
Kinetic adopts a new brand logo
Subramanian Hariharan takes over as GM, Euro RSCG, Chennai
Battleground Mumbai: Mid Day gears up for competition
TAM Media Research ventures into PR, content analysis
Hay Group to study pay practices for top Indian executives
Source:Agency Faqs
   
Now, game consoles to run ads
  Source:Times of India
   
Auto-visuals
Source:Economic Times
International News
Time Warner profit steady on ads
  Source:NEWS.com.au, Australia
   
AOL Ad Sales Grow, Subscribers Fall
Arbitron, Edison: Listeners OK With Radio Spot Loads
  Source: Media Week (US)
   
$180 Mil. Mattel Account Moves to MediaVest
On Indecency, Networks Support Anti-Backlash Group
McCann Revamps S.F. Operations
Lata Joins JWT in Art Buying Post
  Source: Ad Week
   
MediaCom secures top mag award
Publicis up as new business reaches record high
  Source:Media Week (UK)
   
Ad Execs Are Upping Online Ad Budgets
  Source:eMarketer
   
Australia: Ad revenue growth slows
  Source:The Advertiser
BSkyB subscribers rise as ad budget soars
  Source:Times Online
   
Forrester: Online Ad Spend To Reach $14.7 Billion In 2005
Promo Force Is With Discovery, Mounts Spate Of 'Star Wars' Specials
Horizon: Cable Gets A 'D' In D Counties
  Source:Media Post
   
Loews Takes Note Of In-Theater Ads
  Source:Brand Week
   
Lamar Advertising swings to 1Q profit
  Source:BusinessWeek
   
Univision profit rises 41% on higher ad sales
  Source:CBS Marketwatch
   
Global ad network eyeballs gamers
  Source: BBC News

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